CALGARY, Alberta--(BUSINESS WIRE)--Pedestrians strolling down Calgary’s famous Stephen Avenue were treated to a historic moment today as renowned fruit sculptor Shawn Feeney helped Orange Julius® set a new GUINNESS WORLD RECORDS® title for largest fruit sculpture. The ten foot tall fruit tree comprised of 1,200 pieces of pineapple, orange, strawberry, peach and mango was certified onsite by a GUINNESS WORLD RECORDS adjudicator and officially entered into the record books. The achievement celebrates the launch of Orange Julius® at all Dairy Queen® Canada locations and was topped off by a meet and greet with 2010 Olympic Silver Medalist curler Cheryl Bernard and 4,000 free Orange Julius Strawberry Premium Fruit Smoothies for the public in exchange for donations to Children’s Miracle Network® and its local partner, Alberta Children’s Hospital Foundation, and the Canadian Red Cross in support of Alberta flood relief. Money raised was equally divided between both charities following the event.
Calgary is considered a Heritage Market by Dairy Queen® Canada, where its Orange Julius® locations and products are well recognized and have been enjoyed for decades.
“To set the world record for largest fruit sculpture in Calgary makes the event even more special,” said Denise Hutton, Vice President, Marketing Dairy Queen® Canada. “Orange Julius® enjoys a loyal fan base here, which we wanted to recognize with today’s achievement while helping to support those affected by the flooding, and to let Albertans know that Orange Julius® can now be enjoyed outside of malls at any DQ® Canada location.”
This isn’t DQ® Canada’s first foray into the record books. In 2011 it broke the GUINNESS WORLD RECORDS title for largest ice cream cake at Toronto’s Yonge-Dundas Square.
“We’ve been a part of some incredible events over the course of our nearly 30-year partnership with DQ® Canada,” said John Hartman, Chief Operating Officer, Children’s Miracle Network®. “Time and time again they manage to raise the bar, and today’s achievement is no exception.”
About Dairy Queen Canada
Dairy Queen® Canada is a wholly owned division of International Dairy Queen (IDQ), a system comprising more than 6,300 Dairy Queen® stores in Canada, the United States, and 20 other countries worldwide. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, legendary investor and CEO. Dairy Queen® Canada operates a system of more than 590 Dairy Queen® locations featuring signature products such as Blizzard treats, DQ cakes, Premium Fruit Smoothies and Julius® Originals, and serving other popular treats, great tasting burgers, chicken sandwiches, wraps and Chicken Strips, blended treats and various snack items. For more information, visit DairyQueen.ca, Like DQ on Facebook, and follow DQ on Twitter.
About Children’s Miracle Network
Children’s Miracle Network® raises funds for 170 children’s hospitals, 14 of which are in Canada. These hospitals, in turn, use the money where it’s needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Established in 1983, Children’s Miracle Network raises funds to support critical research, education, purchase life-saving equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at ChildrensMiracleNetwork.ca