LINCOLN, Neb.--(BUSINESS WIRE)--Neebo, the online retailer and nationwide network of college stores, has tapped actor Adam West as celebrity spokesperson for the company’s back-to-school textbook rental campaign.
West, best known as the classic Batman in the TV series “Batman” and voice of Mayor West on the hit TV show, “Family Guy,” will highlight Neebo’s Best Price Promise™ on textbook rentals and purchases, which promises to beat any advertised competitor’s price by 10 percent.+
“Adam West’s trademark knack for the eccentric makes him the perfect spokesperson for the Neebo brand,” said Bill Zeuch, senior vice president of marketing, merchandising and eCommerce for Neebo. “He’s an unexpected yet relatable face for students, parents, alumni and faculty, and we are excited to have him onboard to help us make students’ college experiences even better.”
West will also help Neebo promote its Rent Every Textbook & Save™ program as another way for students to save money on their textbooks. Renting textbooks instead of buying them can often save students as much as 50 percent. During the spring 2013 semester alone, renting textbooks through Neebo saved students over $12.6 million.
The campaign also offers students the chance to save even more on their textbooks by giving away thousands of prizes worth a total of more than $60,000. One student will win free textbook rentals for their college career. Full details of the program are available at http://www.neebo.com/free.
Neebo has scheduled special appearances with West at University of Central Florida on August 19 and at Michigan State University on August 26 and has plans for similar events and surprise promotions throughout the 2013-2014 academic year.
Neebo is the only national college retailer to offer the Best Price Promise on new and used textbook purchases and rentals, as well as a rental option for every textbook through the Rent Every Textbook & Save program.++
To locate a Neebo-powered college store near you or to shop the latest collegiate sports apparel, gifts and school and dorm supplies, visit http://www.neebo.com.
About the Company
Neebo is an online retailer and a nationwide network of college stores that provides students, parents, faculty and alumni with the most complete selection of new, used and rental textbooks, as well as college-branded gear and accessories. Neebo is the complete college outfitter, dedicated to making college—one of life’s best experiences—even better. Founded nearly 100 years ago with a store near the University of Nebraska Lincoln campus, the company pioneered used textbook distribution and expanded to campuses across the country. The Neebo network now includes hundreds of stores and serves millions of students nationwide. Neebo is a registered trademark of Nebraska Book Company, Inc., which is a subsidiary of Neebo, Inc. For more information, visit http://www.neebo.com.
+Find it locally or online for less and Neebo will beat it in-store by 10%. Excludes peer-to-peer marketplace offerings. Redeemable in-store only. Additional restrictions may apply. See store for details.
++Some exceptions may apply.