NEW YORK--(BUSINESS WIRE)--Lucas Bols announced today that its Bols Yogurt Liqueur is now available across the United States. Recently released in select markets, Bols Yogurt had already garnered significant attention winning Best in Show during the 2013 National Wine and Spirits Distributors Conference (W.S.W.A., Orlando, FL) and now it has become an instant hit with bartenders and consumers too.
Huffington Post, Chilled Magazine, Maxim and inthemix.com, among others, have heaped praise on the new product. Brunch cocktail ideas, like Yogurt Smoothies – as simple as adding Bols Yogurt and any fresh fruit and ice in a blender – were suggested by BonAppetit.com. Natalie Bovis, of liquidmuse.com, said “Hello next big trend!” About.com called Yogurt a great alternative to Baileys, which makes sense as Bols Yogurt liqueur is lower in fat and calories than cream liqueurs like Baileys and Rumchata and does not curdle when mixed with other spirits, liqueurs or juices.
In the first three weeks of sales in FL, CA and IL, hundreds of bars and stores have already bought, used and sold Bols Yogurt. Ryan Seng, head bartender at Grange in Sacramento, CA, says “Bols Yogurt has a wonderful high quality yogurt taste with a great acidic zing. I immediately started dreaming of the perfect brunch cocktail.”
All in all, Bols Yogurt is following the explosive growth of yogurt as a food category in the USA. EMAX Health claims that “Yogurt is the Food Trend of the Decade. New York Times states yogurt is one of the hottest categories in food today. Lucas Bols USA is confident about its future. Jaron Berkhemer, Marketing Director: “With the need from the industry for unique and innovative flavors and the desire within consumers for low calorie and easy mixable spirits as well as the chance to mix their own flavor combinations, we know we have a winner in our hands.”
Lucas Bols B.V. was originally established in 1575 in Amsterdam. One of the world's leading cocktail liqueur/spirit producers, the company prides itself on its commitment to innovation/excellence. For years, Lucas Bols has been mastering the art of mixing, blending and creating quality liqueurs using centuries old recipes, while striving to produce cutting edge, versatile solutions to suit contemporary palates.