TORONTO--(BUSINESS WIRE)--Catalyst Canada, the search marketing arm of GroupM Canada, announced today the debut of a proprietary, new data-driven content marketing product, ConsumerConnect. Combining Catalyst’s extensive background in search marketing with the future of digital marketing, ConsumerConnect creates, curates, distributes and promotes engaging, relevant content for brand clients.
Catalyst Canada CEO Jeff Lancaster said the introduction of the product is a valuable addition to Catalyst’s robust services to enable brands to better integrate their digital marketing initiatives with informed insights from both search marketing and social media, and adapt to the rapidly-evolving search and social landscape.
ConsumerConnect will leverage data and insights learned through search marketing to help brands position themselves more effectively online. The product addresses the needs of an evolving online market that is challenging brands to become a valuable source of content for their consumers – rather than just being displayed above, beside or around it.
Director of Content Marketing Jules Cowan-Dewar said, “The evolution of organic search and its relationship to social media creates a unique opportunity for our clients to be proactive in displaying category-leading expertise, and to be agile and reactive in responding to rapidly transpiring events and market conditions. This opportunity can best be leveraged by brands that produce compelling, sharable content that will benefit from social uptake, as well as advanced organic search practices to improve its search visibility. ConsumerConnect integrates well with our existing mix and will help power our clients search and social strategies for years to come.”
Lancaster added that the content product is an important step in moving the company’s search marketing efforts forward. Catalyst Canada will continue to focus on organic and paid search services, and will offer ConsumerConnect as an extension of its existing organic services.
With offices in Toronto and Montreal, Catalyst Canada (www.catalyst.ca) is the largest and most versatile provider of search marketing services in Canada, providing paid and organic search, digital asset optimization, social media optimization and community management, and content strategy.
Catalyst, a pioneer in developing strategic digital marketing services since 1998, is renowned for search marketing excellence in servicing fortune 1000 brands. With Canadian Headquarters in Toronto and offices in Montreal, Boston, New York, Chicago, and Seattle, our clients span B2B and B2C verticals, and cover multiple industries. At Catalyst, we pride ourselves on being THE Search Innovator of the industry. Our service offerings include: search engine optimization (SEO), paid search marketing, Social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, competitive reporting, and more. For more information about Catalyst, please visit the company’s website at www.catalyst.ca
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.