Build-A-Bear Workshop Continues Support for St. Jude Children’s Research Hospital®

Company to support St. Jude for third consecutive year

ST. LOUIS--()--Build-A-Bear Workshop®, the interactive retailer of customized stuffed animals, is celebrating the third year of its relationship with St. Jude Children’s Research Hospital®, the global leader in finding cures and saving children from cancer and other deadly diseases. Beginning today through the month of September, Guests can add a $1 (or more) donation for St. Jude to their total purchase at Build-A-Bear Workshop stores in the United States and online at buildabear.com®.

September is Children’s Cancer Awareness Month and Build-A-Bear Workshop is dedicated to making a difference in the lives of children. Since the company began working with St. Jude in 2011, it has raised more than $700,000 to support the hospital’s lifesaving mission. St. Jude treats children from all around the world, and families never receive a bill from St. Jude for treatment, travel, housing or food.

“We are honored to support St. Jude Children’s Research Hospital in this way with our Guests,” said Sharon John, Build-A-Bear Workshop Chief Executive Officer and Chief President Bear. “At Build-A-Bear Workshop, we focus our charitable efforts on the causes that matter most to our Guests, especially those that benefit children and families. The donations to St. Jude will support lifesaving research and cutting-edge medical treatment for children.”

Build-A-Bear Workshop and its associates believe in the teddy bear philosophy of being good people and good bears. Throughout its 16 year history, the company has shared the hug of a teddy bear wherever needed in local communities and abroad. Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them. The company has donated more than $31 million through its corporate donations and foundation grant programs to children’s health and wellness, animals, and literacy causes.

About St. Jude Children’s Research Hospital

Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at bearville.com. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $380.9 million in fiscal 2012. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at buildabear.com®.

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TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

Contacts

Build-A-Bear Workshop
Jill Saunders, 314-423-8000 ext. 5293
314-422-4523 (cell)
jills@buildabear.com
or
Shannon Lammert, 314-423-8000 ext. 5379
314-556-8841 (cell)
shannonl@buildabear.com

Release Summary

Build-A-Bear Workshop is celebrating the third year of its relationship with St. Jude Children’s Research Hospital®, the global leader in finding cures and saving children from cancer.

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Contacts

Build-A-Bear Workshop
Jill Saunders, 314-423-8000 ext. 5293
314-422-4523 (cell)
jills@buildabear.com
or
Shannon Lammert, 314-423-8000 ext. 5379
314-556-8841 (cell)
shannonl@buildabear.com