DALLAS & CINCINNATI--(BUSINESS WIRE)--Excentus Corporation and The Kroger Co. announced today that they have entered into an agreement settling all outstanding litigation between them. “We are pleased to put this litigation behind us, and look forward to continuing to offer our customers exciting and valuable loyalty programs of all kinds, including fuel discounts," said Kroger spokesman Keith Dailey. “We are glad to have been able to work with Kroger to execute an agreement that works for both of us,” said Dickson Perry, Founder & CEO of Excentus. “Our plan is to work with others who want to reward their customers with fuel discounts to avoid disruptive and costly litigation for their companies as we protect the assets of Excentus.”
Terms of the settlement were not disclosed.
Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll down discounts at the pump as the ultimate consumer reward. Excentus has spent more than fifteen years developing and perfecting the Fuel Rewards Network™ program's technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards Network program provides Members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 200 employees. For more information please visit www.excentus.com.