BOSTON--(BUSINESS WIRE)--Racepoint Group, a global public relations agency, and Digital Influence Group, a full-service digital marketing agency, today announced their integration, resulting in a disruptive new model that will redefine how businesses engage with their customers and influencers. The combined agency brings together a powerful blend of deep analytics, full creative services, technology, content development, and earned and paid influencer engagement.
The integrated agency will operate as Racepoint Group and retain the Digital Influence Group brand as a subsidiary. For clients, the opportunity will be to work with a fully integrated team of professionals with a depth of experience in earned, social and paid influence. Different from its competitors, which feature only portions of specific services or digital specialists, every team member in the combined entity is deeply immersed in social influence. Underpinning every engagement will be market and audience analytics, brand content, technology tools and award-winning creative. Clients will have the option to engage an entire menu of services or, depending on their needs, specific portions. Regardless, every campaign will be deeply rooted in this unique Racepoint Group methodology.
“We are seeing a sea change in the way communications services are being bought and consumed, reflecting the evolving digital habits of the public,” said agency Chairman and CEO, Larry Weber. “Companies focused in earned and paid media, marketing, creative and analytics categories are rushing into a space which we have studied, provided services for and have known intimately for the past decade. Our model, which features the best of all of these areas and is led by the finest practitioners in the business, is poised to totally disrupt the industry precisely because we are already so far ahead of the competition. We will deliver a set of services and campaigns that address the public’s digital IQ.”
The Racepoint Group companies already deliver on the promise of this combined program for worldwide leaders including business-to-business giants in the microprocessor and technology services sectors, consumer telecom giants and a range of top healthcare and medical device makers.
The integration is effective immediately. Reflecting its heritage and that of its founder, Larry Weber, the agency will emphasize deep domain experience, applying its methodology to four key segments: technology, healthcare and life sciences, digital consumer and public affairs. Digital Influence Group services will be immediately available in all three geographies where Racepoint Group has offices – the US, Asia and Europe.
Reporting directly to Weber and overseeing the combined agency is Peter Prodromou, who has been named president. Prodromou has been with the agency since its founding ten years ago and was previously Chief Global Accounts Officer. He will be responsible for global operations for the integrated agency with offices in leading capitals throughout the US, Asia and Europe. His background as Chief Global Accounts Officer, as well as his previous experience as partner of a creative agency, provides a powerful combination for driving this unified communications agency forward.
The senior leadership team includes managing directors Cathy Pittham in Europe, Andrew Laxton in Asia, Dan Carter in the US, and now Kevin Green to SVP, Global Digital Strategy & Marketing and Brian Babineau to SVP, Global Digital Services.
“The leadership team of this agency comprises some of the best minds in PR, marketing and creative,” commented Prodromou. “We are fortunate to be led by a serial disruptor in Larry Weber. The industry has seen the product of his visions over the years and we are confident that with this latest move, he has again developed a model that trumps the industry even as it addresses exactly what customers want.”
About Racepoint Group
The integration of Racepoint
Group, a global public relations firm, and Digital
Influence Group, a full-service digital marketing agency, is
a disruptive new model for creating content and engagement that will
redefine how businesses converse with their customers and influencers.
Combined, the two agencies bring together their superior talent to
form a world class communications agency that showcases both its deep PR
expertise, as well as award-winning ‘digital IQ,’ and offers a powerful
array of global core services, including deep analytics, full creative
services, technology content development, and earned and paid influencer
engagement. This integration redefines the way in which marketing
is conducted globally, and introduces a blended, ‘new concept’ team to
our clients, ensuring exceptional communications programs that reach and
influence desired target audiences.
