NEW YORK--(BUSINESS WIRE)--Cambio, one of AOL’s leading entertainment destinations, today announced a partnership with Ustream to serve as a live video streaming partner for this year’s Bonnaroo Music & Arts festival in Manchester, TN. Beginning today, in addition to streaming the music festival live, Cambio will be producing on-site programming (exclusive artist interviews, fan experiences, real-time photo galleries) to surround and enhance the online experience. This program follows Cambio’s highly successful, recent partnership with Billboard Magazine to serve as the exclusive live-stream partner for the Billboard Music Awards.
“Bonnaroo is a premier music festival in the country and so I am pleased to be partnering with Ustream on this initiative,” said Keith Wortman, Co-founder & President of Cambio. “This partnership enables Cambio to continue to set the bar in bringing the best music and entertainment content to our millions of users.”
"This is the first time viewers everywhere will have access to the lineup of Bonnaroo performances through Ustream's interactive, socially integrated platform – so we want to ensure as many music fans as possible get the chance to check out their favorite bands," said Brad Hunstable, CEO of Ustream. "Cambio’s unique mix of content will offer music fans a highly engaging experience, enriched by the global community at their fingertips through our Social Stream during the webcast.”
This year’s Bonnaroo features acts including Paul McCartney, Mumford & Sons, Tom Petty & the Heartbreakers, BJÖRK, R. Kelly, WU-TANG CLAN, Daniel Tosh, The Lumineers, Macklemore & Ryan Lewis and many more. The festival runs from today through Sunday, June 16. Cambio’s live-stream, coverage and exclusive content can be experienced via all digital platforms and devices at cambio.com/bonnaroo.
Cambio is the ultimate entertainment platform super-serving news, video, live events and social media with the biggest stars in TV, movies, music and pop culture. Through original video programming, immersive experiences, and deep social integration, Cambio continues to be a premiere online destination for top brand sponsors and content creators to engage and connect with the global millennial audience.
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Ustream is the leading technology platform for live social video streaming, powered by the company’s proprietary Ustream Cloud Platform. The company was founded in 2007 with a vision to bring live broadcasting technology to the entire world; Ustream was originally created to connect military service members to family and friends across the world. Since then, the company has established itself as a socially-fueled communications platform for businesses, non-profit organizations, and individuals of any size to easily reach an infinite audience and share experiences in real-time.
The core of the Ustream Cloud Platform centers around the company's proprietary Ustream Content Delivery Network (UCDN), Ustream Media Server (UMS) and Ustream TCP Congestion Control Algorithm (UTCP). Together, this advanced technology stack provides users with unmatched redundancy, resiliency, and reliability to broadcast quality live video streams. Founded in 2007, Ustream is a San Francisco-based company that has grown to more than 250 employees within their San Francisco, Los Angeles, Budapest, Tokyo, and Seoul offices. Company partners include Dell, Sony, Georgetown University, Panasonic, Samsung, CBSi, and Viacom.
Ustream is a privately-owned company. For more information on Ustream, visit Ustream.tv, Twitter.com/Ustream, or Facebook.com/Ustream.