Accolade Wines’ XYZin Brand Debuts New Look

Reveals new label celebrating old vines

NAPA, Calif.--()--XYZin, producer of California Zinfandel and part of Accolade Wines North America, is getting a label makeover. The riveting new label composition highlights the distinctive XYZin brand name in bold red letters, hinting at the concentrated Zinfandel flavors within. The new XYZin label makes its debut with the 2011 vintage, and is available online and in stores nationwide.

Sleek and simple, the new packaging elevates XYZin’s position as a high quality wine that over-delivers for the $16 price. While the new bottles are streamlined for maximum visual impact, the wine remains bold and exuberant with bright acidity and fresh fruit. It displays exceptional character and a creamy roundness that finishes with an enlivening touch of pepper.

“We are excited about our distinctive new package for XYZin,” explains Laurel Rowan, Accolade Wines Senior Marketing Manager. “Its bold, shelf-popping colors and cool black bottle have a sleek, modern look that will resonate with consumers. And the specific ‘old vine’ messaging underscores the heritage of our quality vineyard sourcing. Over 70% of the fruit is sourced from Sonoma County, the historic stronghold of Zinfandel in California.” For more information, please visit www.XYZin.com.

About Accolade Wines North America

Accolade Wines is a global wine company with some of the world’s best-known brands including Geyser Peak, Hardys, Banrock Station and XYZin among others, which are sold in over 80 countries, including Australia, the UK, Mainland Europe, the U.S., Canada, Japan and China. Accolade Wines North America, Inc is a California Corporation with its principal place of business at 1700 2nd Street, Suite 220, Napa, CA, 94558, USA. We invite you to visit our web site at AccoladeWinesNA.com.

Contacts

Folsom + Associates
Michaela Zamloot, 415-978-9909
michaela@folsomandassociates.com

(Photo: Business Wire)

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Release Summary

Accolade Wines’ XYZin Brand Debuts New Look: Reveals new label celebrating old vines

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Contacts

Folsom + Associates
Michaela Zamloot, 415-978-9909
michaela@folsomandassociates.com