Excel4apps Expands Oracle and SAP Customer Base in Asian Market

Credits Australian government with helping build significant presence in Singapore and other ASEAN countries

SYDNEY--()--Excel4apps, a provider of best-in-class Excel-based inquiry and reporting software, reports strong success in expanding its Oracle and SAP customer base among Association of Southeast Asian Nations (ASEAN) businesses and organizations, including firms in Indonesia, Singapore, Mongolia, China and Hong Kong. The international software provider, whose GL Wand solution cuts away complexity and cost associated with current ERP financial reporting solutions, now has more than 500 customers in 61 countries.

With the assistance of the Australian Trade Commission’s (Austrade) Export Market Development Grants (EMDG) program, Excel4apps set up an ASEAN regional office in Singapore and is building sales channels into other ASEAN countries.

“We are grateful for the government support and financial assistance that are helping fuel our Asian growth,” said Wilhelm Hamman, managing director of Excel4apps’ Asia-Pacific Japan (APJ) region. “The funds received open new markets for us and mean a great deal to our company. The response to GL Wand by Oracle and SAP users in ASEAN countries is exciting, and once again illustrates the very real business need for Excel-based products like GL Wand, Reports Wand and Budget Wand.”

The EMDG program supports export of intellectual property and expertise outside Australia and plays an active part in the export growth of innovative companies like Excel4apps that bring value to customers around the world. For example, the program encourages qualified Australian companies to do business in Asia through a combination of good strategy, great products and a respect for the unique nature of the Asian business environment.

Excel4apps will participate in Oracle OpenWorld Shanghai 2013 from July 22-25 at Booth C17 in the Shanghai Expo Centre.

About Excel4apps

Excel4apps is a best-in-class provider of Excel-based reporting and budget-loading software for Oracle and SAP. Designed for financial professionals, its award-winning GL Wand, Reports Wand and Budget Wand products easily and securely deliver real-time ERP data using Microsoft Excel to save reporting time and effort. Excel4apps serves over 12,000 Oracle and SAP users worldwide, with offices in the United States, United Kingdom, Australia, United Arab Emirates and South Africa. To schedule a demonstration or try a free trial, visit www.excel4apps.com/trialit today.

Contacts

Carabiner Communications
Monica Shaw, 770-367-9534
mshaw@carabinerpr.com

Release Summary

Excel4apps credits Australian government's Export Market Development Grants (EMDG) program with helping build significant presence in Singapore and other ASEAN countries

Contacts

Carabiner Communications
Monica Shaw, 770-367-9534
mshaw@carabinerpr.com