IRVING, Texas--(BUSINESS WIRE)--Two giant playmakers joined forces today and announced a new partnership between the Dallas Cowboys and Nationwide Insurance.
The new sponsorship agreement was introduced by Cowboys owner and general manager, Jerry Jones, and Nationwide Insurance leaders this afternoon. The relationship kicks off on Aug. 24 when the Cincinnati Bengals visit Cowboys Stadium to battle the Dallas Cowboys presented by Nationwide Insurance.
“This partnership provides us with a unique opportunity to show Cowboys fans nationally how we deliver on the Nationwide On Your Side promise by helping them protect what’s most important in their lives,” said Matt Jauchius, Nationwide chief marketing officer. “Similar to the Cowboys quest to be first in everything they do, we at Nationwide Insurance are committed to putting our members first in all that we do.”
Nationwide Insurance also will be active in the Game Day Plaza at three additional home games and will introduce a fan promotion at the beginning of the season.
“Nationwide Insurance is a company that understands our great Cowboys fans because of their strong commitment to the state of Texas,” said Jerry Jones, Dallas Cowboys Owner and General Manager. “Their regional headquarters is in nearby Richardson, so this is a company that knows our city, our fans and our team. Whether it’s being one of the first on scene when disaster strikes, supporting our local community or demonstrating their passion for sports, Nationwide gives it their all in everything they do.”
In addition to media, on-site activation, branding and hospitality at Cowboys Stadium, Nationwide Insurance has signed DeMarcus Ware, one of the most dominating defensive players in the National Football League (NFL), to a personal services agreement. Ware will be featured in Cowboys-themed radio, digital and print advertising, talking about what it’s like to be protected as a Nationwide Insurance member.
“I’ve spent my entire professional career trying to break through protection,” said DeMarcus Ware, seven-time NFL Pro-Bowler. “Now I’m looking forward to reversing that role by helping Cowboys fans understand how they can better protect the things that matter most to them through Nationwide Insurance.”
About Nationwide Insurance Sports Sponsorships
Nationwide Insurance is committed to supporting the communities where its members and associates live, work and play. The company incorporates sports sponsorships into its marketing mix to build awareness, consideration and relationships with fans by connecting with their passion points.
Many of the company’s sports sponsorships are designed to raise funds for Nationwide Children’s Hospital, including the Memorial Tournament presented by Nationwide Insurance, a PGA TOUR event; Nationwide Children’s Hospital Columbus Marathon; Nationwide Children’s Hospital Championship, on the Web.com Tour and the NASCAR Nationwide Series’ new Nationwide Children’s Hospital 200. In six years, Nationwide Insurance’s sports sponsorships have generated more than $6 million to support research and patient care at the hospital, with a goal of raising more than $3 million in 2013.
Additionally, Nationwide Insurance has built a number of strategic partnerships: the NASCAR Nationwide Series, the Columbus Blue Jackets, Nationwide Arena and the No. 17 NASCAR Sprint Cup Series entry for Ricky Stenhouse, Jr. Nationwide Insurance is an official sponsor of these organizations: Bristol Motor Speedway, Central Intercollegiate Athletic Conference, Charlotte Motor Speedway, Columbus Clippers, Mid-Ohio Sports Car Course, NASCAR, Roush Fenway Racing, The Ohio State University Athletic Department and Virginia Commonwealth University. In addition, the company maintains personal services agreements with Dale Earnhardt Jr., Bill Haas, Danica Patrick, Dale and Ned Jarrett.
Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides customers a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, pet, life insurance, farm, commercial insurance, annuities, mortgages, mutual funds, pensions, long-term savings plans and specialty health services. For more information, visit www.nationwide.com.
Nationwide, On Your Side, and the Nationwide frame mark are service marks of Nationwide Mutual Insurance Company.