SAN FRANCISCO--(BUSINESS WIRE)--iJento, a leading provider of customer intelligence technology to marketers, today announced that Paige O’Neill has joined the company as chief marketing officer (CMO). O’Neill has held senior marketing positions for Teradata (Aprimo), Oracle and PHH Arval, where she was also CMO. She drives global marketing strategy for iJento including positioning, demand generation, communications and social marketing.
“Paige understands the complexity that marketers face each day, especially around data and what it reveals about a customer’s journey, and this makes her a valuable asset to our organization,” said Peter Ryan, CEO of iJento. “And the nearly two decades she’s spent designing, promoting and, most important, using marketing technology makes her an even bigger asset to our customers.”
O’Neill, an 18-year marketing veteran, most recently served as vice president of corporate marketing for Aprimo, which was acquired by Teradata. Her experience prior to Aprimo includes senior marketing positions at Oracle and CMO roles at Aravo Solutions, GreenRoad Technologies and PHH Arval, a publicly traded vehicle fleet management company.
“Marketers are inundated with big data messages, but what they really want is a straightforward way to harness their own data to increase performance,” said O’Neill. “What drew me to iJento is how quickly the platform returns value to customers – the data is already there, and we take care of turning it into actionable customer insights. That’s real value, and it’s why I’m excited to be part of this company.”
For more information about iJento, please visit www.ijento.com.
iJento is the company marketers turn to for customer intelligence. Our solutions help solve complex analytical problems, which results in better customer engagement and increased marketing performance. We enrich and integrate existing web analytics data (e.g. Adobe SiteCatalyst, Google Analytics and WebTrends Analytics) with other customer data from multiple sources to create a linked-up, multi-device and multichannel single view of the digital consumer. iJento customers are data-driven and customer-centric organizations from a variety of sectors—insurance, financial services, retail, publishing, media, travel, telecoms, gaming—and include Fortune 500 companies. In order to drive their business forward and continue to grow and deliver on ROI, these customers recognize the need for customer intelligence — powered by iJento.