SANTA CLARA, Calif.--(BUSINESS WIRE)--From the Augmented World Expo – DAQRI, the leader in 4D Augmented Reality technology, has announced a $15M private equity commitment led by Tarsadia Investments of Newport Beach, Calif. DAQRI has developed 4D technology to deliver enterprise Augmented Reality solutions to partners across a variety of industries. The funding will be used to boost DAQRI’s engineering and design resources as the company continues to develop its platform, and to increase its sales force and support its presence in North America and around the world. In addition, Troy Carter, founder, chairman and CEO of Atom Factory, has joined DAQRI’s advisory board.
“We’re at the forefront of a technology revolution that will change the way people see the world,” said Brian Mullins, founder and CEO, DAQRI. “As an industry we have just begun to scratch the surface of what Augmented Reality is capable of, and with Troy joining the advisory board, consumers will likely see more innovative marketing and entertainment-focused campaigns in the future.”
DAQRI already has worked with household names including Twentieth Century Fox, Matchbox Twenty and SONY to create promotional 4D experiences that have brought to life DVD covers, books, album covers, and more. DAQRI’s white-label technology has powered more than 1,000 4D experiences for some of the world’s most recognizable brands and through its partnership with Quad/Graphics’ Interactive Print Solutions division, DAQRI’s technology has been used to develop ground-breaking campaigns and applications for Smithsonian, LEGO, Maxim and many more. DAQRI also took the Cadillac ATS to the streets with interactive 3D chalk murals in a Webby Award-nominated worldwide campaign.
DAQRI’s core product is a platform that combines simple web publishing tools with end-user apps powered by advanced Augmented Reality technologies, allowing creatives to easily design, execute and publish 4D experiences. DAQRI aims to turn those tools in to the creative standard for the industry: The “Photoshop of augmented reality.”
DAQRI will also make its technology available for licensing by new partners, and plans to open its platform to content creators, allowing them to easily design, execute and publish augmented reality experiences like never before. DAQRI also will support Google Glass from day one with workflow and publishing tools that allow customers to get their content onto the exciting new platform.
“I knew when I first met the team behind DAQRI that its technology and vision was going to change everything,” said DAQRI advisor D.A. Wallach, Spotify artist-in-residence and lead singer of the band Chester French. “Augmented Reality as a communication medium is completely different than anything that’s come before. Every industry will be affected by this, and DAQRI will be there leading the way. I’m excited to see them get the right partner to take the company to a whole new level.”
For brands seeking to tell more interactive stories, 4D is the ultimate engagement tool, backed by robust analytics, but marketing is far from the only use case for the technology. With this funding, DAQRI will continue innovating substantive, useful applications of its platform in manufacturing, medicine and education to revolutionize the way people interact with information and technology across all industries.
Attendees of the Augmented World Expo can visit DAQRI in Booth #38 in Exhibit Hall A of the Santa Clara Convention Center.
DAQRI is leading the 4D revolution, having developed the technology to deliver the most sophisticated enterprise augmented reality applications. The company has powered more than 1,000 augmented reality experiences for some of the most popular brands and publishers in the last year alone, and is trailblazing advancements in the fields of education, medical, brand communications, entertainment, and industrial manufacturing. DAQRI is headquartered in Los Angeles with an R & D lab in Sunnyvale, Calif. and sales office in Detroit.