Digital Marketing Agency STEAK Group Selects Crimson Hexagon to Enhance Analysis and Listening Capabilities for Client Roster

Crimson Hexagon’s ForSight™ Platform Enriches STEAK Group’s Client Solutions

BOSTON--()--Crimson Hexagon, a leading provider of social media analytics software, today announced that STEAK Group, a full-service digital marketing agency, selected the Crimson Hexagon ForSight™ platform to enhance its client solution offerings. The partnership will enable STEAK to continue to empower brand to consumer engagement, through the data derived from social media analysis research.

“Using the Crimson Hexagon platform, we are able to garner results and further realize our core philosophy of helping brands to connect with customers online,” said Mark Schwartz, Managing Director, Americas for STEAK. “The technology adds to our ability to dig into the search and social sphere and deliver top-tier analytics to brands that in turn help form impactful business decisions.”

STEAK Group provides insight, innovation and integration through statistical analysis, technology enablement and strategic thinking for its impressive client roster, which includes Canon, Scotts Miracle-Gro and Toyota, among others. STEAK is currently executing its analytics programs with support from Crimson Hexagon’s ForSight platform, which allows it to generate sales and solutions for brands with the real business intelligence gleaned from search and social media insight.

“Working with STEAK in this impactful partnership has allowed us to assist brands in further connecting with key stakeholders,” said Crimson Hexagon President Curt Bloom. “We’re excited that our technology can be used to enhance STEAK’s intelligence capabilities, and we look forward to continuing to work together to drive brand positioning and influence brands’ businesses.”

Ideal for companies with an international presence, like STEAK, the patented analysis algorithm that powers the ForSight platform is language agnostic and can perform analysis equally well in any language. Customers can easily leverage Crimson Hexagon’s global content sources and language-independent analysis capabilities without additional complex set up processes.

About STEAK Group

STEAK is an international, integrated, digital marketing group. STEAK delivers measurable digital performance for a world-class roster of international clients, including Canon, Expedia, Toyota, and Scotts Miracle-Gro. STEAK Group’s core expertise is in search marketing, performance display advertising, social media, data-driven analytics and mobile marketing. Everything STEAK does is focused on making brands discoverable and driving return on investment for its clients. Last year, STEAK became part of the Dentsu Network, the largest single brand agency in the world, with over 100 offices in 27 countries. For more information go to: http://www.steakgroup.com.

About Crimson Hexagon, Inc.

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.

Contacts

Crimson Hexagon
Wayne St. Amand, 617-733-7784
wayne(at)crimsonhexagon.com
or
Matter Communications
Melissa Latham, 978-518-4523
crimsonhexagon(at)matternow.com

Release Summary

Crimson Hexagon today announced that STEAK Group, a full-service digital marketing agency, selected the Crimson Hexagon ForSight™ platform to enhance its client solution offerings.

Contacts

Crimson Hexagon
Wayne St. Amand, 617-733-7784
wayne(at)crimsonhexagon.com
or
Matter Communications
Melissa Latham, 978-518-4523
crimsonhexagon(at)matternow.com