American Eagle Outfitters Launches Second Store in Sta Fe Mexico; Third Store in Guadalajara

American Eagle Outfitters with Aerie Shop-in-Shop opened Friday, May 31st, 2013 in Sta Fe as AEO expands its presence in North America

PITTSBURGH--()--American Eagle Outfitters, Inc. (NYSE:AEO) successfully launched its second store in Sta Fe, Mexico as part of its strategy plan to grow its North American presence. The Sta Fe store is located in the Sta Fe mall, which is the 3rd largest mall in Latin America. Known for its sky rises and modern architecture, Sta Fe is also surrounded by several universities and boosts a young fashionable population.

The Company’s first store in Perisur is tracking to be in the top 20 volume stores in North America. The Perisur store launch drew celebrities such as Shay Mitchell from ABC’s Pretty Little Liars, Diego Boneta and Aerie and Sport Illustrated model Nina Agdal who celebrated to tunes by the Classix and DJ duo Linx Linx.

“We’re on track with our growth strategy," said Simon Nankervis, SVP Americas & Global Country Licensing. “We plan to open seven total company-owned stores this year, and to profitably scale the business over the next several years. We are excited by our reception in Mexico. Since our launch, we’ve achieved over 1.5M fans on Facebook, the largest of all our markets outside of the US. There is a great future for us in Mexico.”

AEO plans to open a series of owned and operated stores in Mexico. Each AEO store will include an Aerie presence either in shop-in-shop or side-by-side form. The Company’s third store will launch on June 7th, 2013 in Mexico’s second largest city Guadalajara at the Galerías Guadalajara Mall.

In 2012, American Eagle Outfitters successfully licensed stores in Japan, Israel and Poland and continues to grow its presence in the Middle East. Recently, the Company successfully launched in the Philippines, a new market. American Eagle Outfitters is currently present in 14 countries and ships online to 81 countries internationally.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at approximately 57 international franchise stores in 14 countries. For more information, please visit www.ae.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements, which represent our expectations or beliefs concerning future events, specifically regarding the opening of stores in Mexico. All forward-looking statements made by the company involve material risks and uncertainties and are subject to change based on factors beyond the company's control. Such factors include, but are not limited to the risk that the company’s operating, financial and capital plans may not be achieved and the risks described in the Risk Factor Section of the company's Form 10-K and Form 10-Q filed with the Securities and Exchange Commission. Accordingly, the company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. The company does not undertake to publicly update or revise its forward-looking statements even if future changes make it clear that projected results expressed or implied will not be realized.

Contacts

American Eagle Outfitters Inc.
Iris Yen, +1 212-561-4902 (USA)
yeni@ae.com
or
Sweet AD
Zarina Rivera, +52 55 5540-5888 (MX)
zarina@sweetad.com

American Eagle Outfitters Launches Second Store in Sta Fe, Mexico. (Photo: Business Wire)

American Eagle Outfitters Launches Second Store in Sta Fe, Mexico. (Photo: Business Wire)

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Release Summary

AMERICAN EAGLE OUTFITTERS LAUNCHES SECOND STORE IN STA FE MEXICO; THIRD STORE IN GUADALAJARA

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Contacts

American Eagle Outfitters Inc.
Iris Yen, +1 212-561-4902 (USA)
yeni@ae.com
or
Sweet AD
Zarina Rivera, +52 55 5540-5888 (MX)
zarina@sweetad.com