New Cat® Smartphone Launches in North America  

Cat® B15 Brings New Level of Durability to North American Rugged Mobile Device Sector

CTIA WIRELESS 2013

LAS VEGAS--()--CTIA - Bullitt Mobile Ltd., global licensee of Cat® phones for Caterpillar Inc., today introduced the new Cat B15 smartphone in North America. The Cat B15 is designed to be the most progressive, durable and rugged device available on the market. Its robust design includes the ability to withstand a 5.9 foot drop and being submerged in up to 3.2 feet of water for 30 minutes. In addition, the 4-inch multi-touch screen can be used with wet fingers and the device is also dustproof and scratch resistant.

“By combining the heritage, credibility and quality of the Caterpillar® brand with the latest mobile technology, the Cat B15 is one of the most exciting launches in the North American rugged mobile device sector,” said Richard Wharton, co-CEO, Bullitt Mobile Ltd., global licensee for Cat phones. “The Cat B15 is unique as it combines a distinctive design with the durability and reliability required to withstand tough conditions. That combination sets it apart from other mobile phones that typically look great, but fail to stand up to the rigors of an active lifestyle.”

He continued, “As consumers see the value of combining style with a reliable and durable design, we expect the rugged device market in North America to grow rapidly and it is our ambition to be the number one global rugged device handset by 2015.”

The Cat B15 is designed for a diverse audience from outdoor adventurers (snowboarders, mountain bikers, etc.) to industrial/construction workers or anyone looking for a phone that withstands dropping, bumping, water and dust. The new device runs on Android 4.1 Jelly Bean and dual core 1GHZ processor.

Every feature of the new Cat B15 has been carefully considered to deliver on the Cat brand heritage of durable, industry leading, high-quality design. The device is protected by silver anodized aluminium and shock absorbent rubber, reinforcing its durability and enabling the 5.9 foot drop. In addition, the Cat B15 is certified IP67, an industry standard meaning the device is dustproof and waterproof (being submerged in up to 3.2 feet of water for 30 minutes). Wet finger tracking is easy with the 4-inch multi-touch display.

The Cat B15 is now available online and is priced at $349.

©2013 Caterpillar. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow,” “Caterpillar Corporate Yellow,” as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. Third-party trademarks are the property of their respective owners. Bullitt Mobile Ltd is a licensee of Caterpillar Inc.

Specification:

  • Operating System: Android 4.1 Jelly Bean
  • Processor: MediaTek MT6577 Dual 1GHz Cortex™-A9
  • Size: 4.9 x 2.5 x 5.9 inches
  • Weight: 5.99 oz
  • Screen details: 4” WVGA 480x800 LCD, Capacitive Multi-touch, Gorilla glass, wet finger tracking
  • Memory: 4GB storage + 1 GB
  • Camera: 5.0 MP Rear, VGA Front
  • Video: 720P recording 30 FPS Codecs H.263, H.264/AVC, mpeg4/SP, VP8
  • Talk time: Up to 9 hours
  • Standby: Up to 9.5 days
  • Connections: microUSB, microSD 32GB, 3.5mm audio
  • GPS: A-GPS mode
  • Temperature Operational range: -4º F to 131º F
  • Drop testing: 5.9 feet onto concrete
  • IP rating: IP67 waterproof to 3.2 feet for 30 min; impervious to dust

Contacts

Stephanie Kays, PR for Cat phones
Blanc and Otus, 415-856-5176
skays@blancandotus.com

Cat Phone - rubble, rock, coast (Photo: Business Wire)

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Release Summary

Bullitt Mobile Ltd., global licensee of Cat® phones for Caterpillar Inc., introduced the new Cat B15 smartphone in N.A., designed as the most progressive, durable and rugged device available.

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Contacts

Stephanie Kays, PR for Cat phones
Blanc and Otus, 415-856-5176
skays@blancandotus.com