KNOXVILLE, Tenn.--(BUSINESS WIRE)--Jennifer Leitman has joined Scripps Networks Interactive’s lifestyle network, Great American Country, as senior vice president, marketing & creative services. In her new role, she will oversee consumer marketing, creative and on-air promotions for the network, with a focus on branding strategies that will move Great American Country from a music oriented platform to a country lifestyle brand
A seasoned veteran in the broadcast and cable industries, Leitman was previously vice president, marketing & creative services for Scripps’ Home category, encompassing HGTV and DIY Network. During her tenure, several of the networks’ series set audience records. Leitman also launched successful large scale experiential marketing activations that included SXSW, Comic-Con, and the HGTV Holiday House at Mall of America.
She joined HGTV in 2004.
“In her time at Scripps, Jen has repeatedly shown she can successfully define and reinforce brand image, which will be vitally important as we transition Great American Country to a lifestyle brand,” said Sarah Trahern, general manager, Great American Country.
Leitman continues to build her creative and marketing team which includes Jennifer Smith Moore as supervising producer. Moore previously worked in a similar capacity with HGTV and DIY Network on numerous award winning multiplatform campaigns
About Great American Country
Great American Country celebrates the best of America. GAC reflects the passions of its viewers with innovative programming about music, family, home, food and travel, all through the lens of American culture.
With original country lifestyle programming, exclusive concert specials and a variety of music programming, Great American Country delivers a point of view that resonates in more than 62 million households. Only GAC delivers the true Living Country experience. (http://www.gactv.com)