The Pizza Studio Announces Successful Launch and Expansion with 37 Units in Development

Custom-Built Pizza Chain Announces Franchise Developments Across Seven States

LOS ANGELES--()--Los Angeles-based fast-casual pizza restaurant, The Pizza Studio opened its flagship restaurant in Los Angeles near the University of Southern California (USC) just five months ago, and today, announced the debut of several new locations opening this summer and fall. The new Pizza Studio restaurants join an exciting roster of franchise locations currently in development throughout the U.S., elevating the brand’s total number of restaurants in development to over 37 nationwide.

Modeling the build-your-own concept at the forefront of the fast casual pizza category, The Pizza Studio is pleased to open its doors to a second downtown Los Angeles location at FIGat7th in July. The Pizza Studio will join a roster of signature dining experiences including: Mendocino Farms, Sprinkles Cupcakes, The Melt and others. Additionally, they recently inked a new partnership with General Growth Properties for locations in San Francisco, Riverside and several other prominent venues.

The Pizza Studio offers a wide assortment of crusts, specialty sauces, premium meats, fresh and roasted vegetables and the highest quality ingredients at affordable prices. They are known for their variety of flavors for their proprietary thin, light and crispy crusts and unlimited toppings of sauces, cheeses, nitrate-free meats and fresh-cut and roasted vegetables for each custom-built pizza creation.

“What really differentiates us is that we’re built for speed, simplicity and consistency,” said Samit Varma, co-founder and president of The Pizza Studio. “Our concept is easily scalable and being multiplied quickly with the offering of our joint-venture partnerships. We’re excited about the joint venture deal we signed with restaurant veteran and ‘The Franchise Whisperer’ Lloyd Sugarman. Lloyd is a co-founder and the largest franchisee of Johnny Rockets. They are building out 12 new franchise units in New England, and have plans for further expansion beyond that.”

With over ten years of venture capital experience as a Partner at Anthem Ventures, pizza lover Samit Varma joined forces with restaurant industry veteran Ron Biskin in 2012 to launch the fast-casual “Create Your Masterpiece” concept. Biskin has been leading restaurant companies to national prominence for over 25 years and was most recently President and COO of Native Foods Café. He also was responsible for the expansion of Wolfgang Puck’s chain of casual restaurants throughout the U.S. and Canada. Biskin’s restaurant background pairs perfectly with Varma’s experience growing startups from inception to exit. Anthem Ventures is one of the most successful venture funds in Los Angeles, having sold three companies to Google and taken several others public. The Pizza Studio is poised for aggressive national expansion.

About The Pizza Studio

Founded in 2012 by partners Ron Biskin and Samit Varma, The Pizza Studio is a Los Angeles-based fast-casual restaurant that invites guests to create their own pizza masterpiece. Offering a variety of artisanal crusts, specialty sauces, premium meats, fresh veggies and the highest quality ingredients at affordable prices, The Pizza Studio lets every imagination run wild with each creation of custom-built pizzas. In addition to their current location in Los Angeles across from the University of Southern California, which opened in January 2013, The Pizza Studio will be opening several new locations in the Los Angeles area in Summer 2013 and has over 37 stores currently in development for national expansion. For more information, please visit www.pizzastudio.com. Follow The Pizza Studio on Facebook at facebook.com/ThePizzaStudioSoCal and on Twitter at @MyPizzaStudio.

Contacts

Murphy O’Brien Public Relations
Molly Phillips, 310-453-2539
mphillips@murphyobrien.com
or
Lydia You, 310-453-2539
lyou@murphyobrien.com

Release Summary

Los Angeles-based fast-casual pizza restaurant, The Pizza Studio announces successful launch and expansion with 37 units in development.

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Contacts

Murphy O’Brien Public Relations
Molly Phillips, 310-453-2539
mphillips@murphyobrien.com
or
Lydia You, 310-453-2539
lyou@murphyobrien.com