Research and Markets: Analyzing the Australian Media & Advertising Industry 2013

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/dvbhlk/analyzing_the) has announced the addition of the "Analyzing the Australian Media & Advertising Industry" report to their offering.

The future of the ad industry is not in doubt - things will get better, but only companies that have positioned themselves correctly will be able to capitalize on the upswing. To do this, many firms are looking toward technology as the point of departure for huge returns. The convergence of the Internet with television, the growth of wireless communication, and the increasing use of digital video recorders all offer new avenues and challenges for advertisers. Further consolidation across national borders is also expected as ad firms try to deliver global capabilities in an increasingly competitive market.

Aruvian's R'search's report on Analyzing the Australian Media & Advertising Industry thoroughly explains the Australian advertising industry by establishing a clear demarcation of the industry components and the top spenders as well as the service providers in the global context. This helps the reader understand the industry in a nutshell overlooking the competitive activity in the industry.

The report also builds a mapping of the major advertising segments namely newspapers, magazines, internet advertising, amongst others. In this section, the report explains each of these markets in detail with their commercial characteristics along with the major players which are active in these markets thereby drawing up the overall business picture for advertising in these markets.

The report presents a future outlook for the Australian advertising industry in order to better equip the researcher with the projected growth variants for this industry.

Key Topics Covered:

A. Executive Summary

B. Newspapers in Australia

C. Magazines in Australia

D. Advertising in Australia

E. Looking at Internet Advertising

F. Print Ad Case Studies

G. Australia's Leading Creative Agencies

H. Australia's Leading Media Agencies

I. Glossary of Terms

Companies Mentioned

  • Clemenger BBDO
  • STW Communications Group
  • George Patterson Y&R
  • Y&R Australia
  • DDB Worldwide
  • McCann Erickson
  • Publicis Groupe
  • Leo Burnett
  • Grey Group
  • Mitchell & Partners
  • OMD Australia
  • MediaCom
  • Starcom MediaVest
  • Universal McCann
  • ZenithOptimedia
  • Initiative
  • Carat Australia
  • Mediaedge:CIA
  • MindShare

For more information visit http://www.researchandmarkets.com/research/dvbhlk/analyzing_the

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing