Barefoot Earns 10th Consecutive “Hot Brand” Award

IMPACT Hot Brand Award Recognizes Barefoot’s Continued Growth and Innovation

MODESTO, Calif.--()--Barefoot, the most awarded wine brand in the United States, has been named a “Hot Brand” for the tenth year in a row by Impact magazine, one of the industry’s leading trade publications. Additionally, Barefoot Bubbly was awarded its third consecutive “Hot Brand” award.

Brands which earned a “Hot Brand” award met the following criteria:

  • Maintained double-digit growth in each of the past three years, or were an established brand with at least 15% growth, or were a Top-10 brand with at least 5% growth in 2012 and at least 15% growth since 2009
  • Produced a minimum volume of 250,000 cases in 2012

Since joining forces with E. & J. Gallo Winery in 2005, Barefoot has grown to be one of the world’s most recognizable brands and has earned more than 2,500 awards.

"To be recognized with our tenth ‘Hot Brand’ award is truly an honor, as it highlights the tremendous growth we’ve achieved in just under a decade," said Stephanie Gallo, Vice President of Marketing for Gallo. "This milestone is a testament to our incredibly talented winemaker, our inventive sales and marketing teams, and the loyal ‘foot fans’ who have made Barefoot a world-wide phenomenon."

Barefoot continues to demonstrate its innovation and creativity through new offerings like Barefoot Refresh, Barefoot Impression Red Blend and Barefoot Bubbly Red Moscato.

Barefoot Refresh, which has already won legions of fans, has filled a previously unmet need in the marketplace for a refreshing wine. Barefoot Impression Red Blend combines a great wine with community outreach, bringing a cause-driven campaign to life through product and packaging. And, Barefoot Bubbly Red Moscato was introduced following the resounding success of Barefoot Bubbly Pink Moscato, which became Barefoot Bubbly’s top seller in just one year.

“The ‘Hot Brand’ award is a sales achievement award, which means more and more people across the United States are becoming foot fans,” said Jennifer Wall, Barefoot Winemaker since 1995. “I’m so proud of our team and even more thrilled that folks across America continue to ‘Get Barefoot and Have a Good Time’ with Barefoot Wine, Bubbly and now Refresh.”

Barefoot was one of only 27 domestic brands to achieve Hot Brand status in 2012, with a steady 13% growth rate[1]. Barefoot Bubbly saw a remarkable 33% growth rate the same year[2], contributing to its third sequential Hot Brand award.

ABOUT BAREFOOT

Barefoot's award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot's still wine portfolio includes 15 offerings and is available for a suggested retail price of $7 for 750-ml bottles, $12 for 1.5-liter bottles. Barefoot Wine is the most awarded wine brand in US competitions. Barefoot Bubbly (SRP $10) is available in six offerings and is the most awarded Sparkling Wine in US competitions. Barefoot’s newest release – Barefoot Refresh – offers four light-bodied, lively and refreshing wines priced at $8 for 750-ml bottles. For additional information, visit BarefootWine.com or Facebook.com/BarefootWine.

California, Australia, Argentina, & Spain Table Wine and Charmat Method California and Argentine Sparkling Wine: Secondary Fermentation Before Bottling, ©2013 Barefoot Cellars, Modesto, CA. All rights reserved.

[1] © IRI, Total US MULO, 2012
[2] © IRI, Total US MULO, 2012

Contacts

for Barefoot
Kelly Conrad, 707-293-5795
kelly.conrad@ejgallo.com

Release Summary

Barefoot earns 10th consecutive "Hot Brand" Award; Impact Magazine recognizes Barefoot's continued growth and innovation.

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Contacts

for Barefoot
Kelly Conrad, 707-293-5795
kelly.conrad@ejgallo.com