Cupcake Digital and AG Properties Partner to Create Berry Special Enhanced Story Apps Based on the Beloved Strawberry Shortcake™ Television Series

NEW YORK--()--Cupcake Digital kicks off the summer in style by collaborating with AG Properties, the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), to bring Berry Bitty City to life in a series of interactive mobile appisodes based on the berry sweet world of Strawberry Shortcake™. Parents will love sharing memories of this lovable character and her berry best friends with their kids, as they introduce them to interactive stories filled with humor, friendship, teamwork and optimism. The Strawberry Shortcake deluxe apps will be available in the iTunes, Amazon, Google Play and NOOK Apps stores.

“So many little girls have grown up with Strawberry Shortcake since the 80s, and they have passed that love of her sweet world along to their own children. The enduring qualities of these characters are so timeless, that we are pleased to be able to bring them to this new medium,” said Susan Miller, President of Cupcake Digital. “The recent animated series featuring the adventures of Strawberry and her friends has reached global proportions, and it makes perfect sense for us to bring her entertaining stories to life for young readers, while also providing valuable learning moments parents will appreciate within the app experience.”

Cupcake Digital continues to create high-quality enhanced story apps that feature such hallmarks as three modes of reading, synched narration and text highlighting designed to help kids recognize words and sounds, educator-vetted teaching games to get kids practicing skills such as number, shape and letter recognition that follow Common Core State Standards (CCSS) and creative play opportunities. Every Strawberry Shortcake app also has fun-filled tap-and-play interactions, danceable music videos, and a special Grown-Up’s Corner created to guide conversation, reading comprehension, and shared screen time with parents.

“The team at Cupcake Digital understands the essence of Strawberry Shortcake, and we are very pleased to be working with them to introduce an entirely new digital app experience for the brand across multiple platforms,” said Derek Roberto, vice president of new media at AG Properties. “Loyal fans of all ages will love how we’ve captured the friendship, humor and great lessons from the show.”

About Cupcake Digital

Cupcake Digital, Inc. was established in June 2012 with the intent of transforming children’s entertainment properties into deluxe story experiences infused with educational elements. The company’s first venture into digital applications was based on the Emmy® Award-winning television series “Wow! Wow! Wubbzy!®” The Wubbzy apps released in 2012 have each been recognized with Parents' Choice Classic, Fun Stuff Awards and have been consistently ranked among the top children's book apps on Amazon and iTunes. Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing. In October of 2012, Cupcake Digital received its first round of private funding and has since gone on to partner with additional major children's entertainment properties.

CupcakeDigital.com provides more ways for parents and caregivers to enhance the app experience for kids. Free downloadable activities encourage further practice of CCSS skills, including handwriting, sight words, number and letter recognition. Plus, the site includes a Parent’s Guide for practical tips to help your child get ready for school.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About AG Properties

AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, which have garnered over $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP's active classic brands include Holly Hobbie and Madballs, as well as new properties Twisted Whiskers, Maryoku Yummy and TinPo. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.

Contacts

Cupcake Digital
Carmen Hernandez, 347-896-5414
carmen.hernandez@cupcakedigital.com

(Graphic: Business Wire)

(Graphic: Business Wire)

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Release Summary

Cupcake Digital is collaborating with AG Properties, a division of American Greetings Corporation (NYSE: AM), to introduce a series of Strawberry Shortcake interactive mobile appisodes.

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Contacts

Cupcake Digital
Carmen Hernandez, 347-896-5414
carmen.hernandez@cupcakedigital.com