Fewer than One in Four Recruiters Use Facebook for Recruiting

97 percent of recruiters use LinkedIn and 27 percent use Twitter according to the Bullhorn Reach 2013 North American Social Recruiting Activity Report

BOSTON--()--According to the 2013 North American Social Recruiting Activity Report, only 22 percent of recruiters are using Facebook for recruiting in 2012, compared to a dominant 97 percent using LinkedIn and even 27 percent using Twitter. The data, culled from actual social recruiting activity within the Bullhorn Reach user network of more than 160,000 recruiters, also showed that only 12 percent of recruiters were connected to all three major social networks – LinkedIn, Facebook, and Twitter – in 2012. With 14 percent of recruiters using a combination of LinkedIn and Twitter for recruiting versus eight percent using LinkedIn and Facebook, Twitter is once again more popular than Facebook as a recruiting channel.

Recruiters are more active on LinkedIn than on any other network. LinkedIn has the highest percentage of recruiters with enormous network sizes (15 percent have between 1,001-2,000 connections). Fifty percent of North American recruiters using Twitter for recruiting have fewer than 50 followers, and 26 percent of North American recruiters using Facebook have fewer than 200 Facebook friends.

“Social recruiting continues to gain momentum and it’s no surprise that LinkedIn remains the preferred network for recruiters given its early and fervent adoption,” said Art Papas, president and CEO of Bullhorn. “Social media helps recruiters reach a much larger pool of talent than they would through traditional means. In 2012, when we issued our first social recruiting activity report, it was mainly tech-savvy early adopters using Bullhorn Reach. Now it’s mainstream.”

In terms of views per job post in 2012, LinkedIn again led the pack. For any job posted on Facebook in 2012, Twitter drove 4.3 times more job views and LinkedIn drove 17.2 times more job views. In turn, LinkedIn drove 4 times more job views than Twitter did. Interestingly, Facebook and Twitter drew a similar number of applications per job post despite Twitter job postings getting considerably more views. This suggests that while Facebook job posts get fewer average views, those who do view them may be more receptive to applying.

For recruiters utilizing all three social networks, the most heavily represented vertical was, by far, information technology. This was followed by recruiters in finance and banking, healthcare, and manufacturing. Information technology professionals are currently in very high demand in North America, which would account for recruiters specializing in information technology trying to reach as many potential candidates as possible through a variety of social networks.

To download the full report, please visit http://www.bullhornreach.com/content/resources/reports. To learn more about Bullhorn Reach, please visit www.BullhornReach.com.

Methodology

The 2013 North American Social Recruiting Activity Report evaluates recruitment activity on major social media channels, and takes a close look at how recruiters are using social networks in North America. Industry rankings are based on the number of recruiters who posted jobs to all of the following networks: LinkedIn, Facebook, and Twitter. The findings in this report are based on the real activities of more than 160,000 recruiters using Bullhorn Reach.

About Bullhorn

Bullhorn creates software and services that help recruiters put the world to work. For over ten years our innovations have powered the recruiting and staffing operations of fast-growing start-ups up through the world’s largest employment brands. Headquartered in Boston, with offices in St. Louis, Vancouver, London and Sydney, Bullhorn’s recruiting CRM and social recruiting products serve more than 10,000 clients representing nearly 200,000 users across 150 countries.

Contacts

InkHouse for Bullhorn
Lisa Mokaba, 781-966-4108
bullhorn@inkhouse.com
or
Bullhorn
Vinda Rao, 617-951-4319
Marketing Manager
v.rao@bullhorn.com

Release Summary

According to a new report, only 22% of recruiters are using Facebook for recruiting in 2012, compared to a dominant 97% using LinkedIn and 27% using Twitter.

Contacts

InkHouse for Bullhorn
Lisa Mokaba, 781-966-4108
bullhorn@inkhouse.com
or
Bullhorn
Vinda Rao, 617-951-4319
Marketing Manager
v.rao@bullhorn.com