Research and Markets: JC Penney Co Inc in Retailing (USA) 2013

DUBLIN--()--Research and Markets has announced the addition of the "JC Penney Co Inc in Retailing (USA)" company profile to their offering.

After years of struggling sales, department store retailer JC Penney appointed Ron Johnson as its CEO in 2011, ushering in a new period of dramatic changes. With new management, a new logo, new spokesperson, new pricing strategies, and innovative store redesign planned, the company has ambitious goals to transform the department store shopping experience and reinvigorate this aged brand. However, with dismal results in 2012, the company may have to shift strategies again to lure back consumers...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Why buy this report?

- Get a detailed picture of the Retailing market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Strategic Direction

Key Facts

Summary 1 JC Penney Co Inc: Key Facts

Summary 2 JC Penney Co Inc: Operational Indicators

Internet Strategy

Summary 3 JC Penney Co Inc: Share of Sales Generated by Internet Retailing

Company Background

Private Label

Summary 4 JC Penney Co Inc: Private Label Portfolio

Competitive Positioning

Summary 5 JC Penney Co Inc: Competitive Position 2012

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Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Company Reports