After years of struggling sales, department store retailer JC Penney appointed Ron Johnson as its CEO in 2011, ushering in a new period of dramatic changes. With new management, a new logo, new spokesperson, new pricing strategies, and innovative store redesign planned, the company has ambitious goals to transform the department store shopping experience and reinvigorate this aged brand. However, with dismal results in 2012, the company may have to shift strategies again to lure back consumers...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
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Key Topics Covered:
Summary 1 JC Penney Co Inc: Key Facts
Summary 2 JC Penney Co Inc: Operational Indicators
Summary 3 JC Penney Co Inc: Share of Sales Generated by Internet Retailing
Summary 4 JC Penney Co Inc: Private Label Portfolio
Summary 5 JC Penney Co Inc: Competitive Position 2012
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