Research and Markets: Mobile Advertising: 2013 - Company & Country Profiles, Analysis and Forecasts

DUBLIN--()--Research and Markets has announced the addition of the "Mobile Advertising: 2013 - Company & Country Profiles, Analysis and Forecasts" report to their offering.

Mobile advertising involves delivering advertisements to connected personal devices, most notably featurephones, smartphones and tablets. Mobile advertisements are mostly placed on mobile websites, mobile-optimised websites and within mobile applications.

Mobile advertising is firmly established on a strong, sustainable growth path and it will be many years before the market shows signs of saturation. We forecast that worldwide expenditure on mobile advertising in 2017 will be around USD 33.8 billion.

This very detailed report offers a worldwide analysis and includes 25 company profiles, 15 country profiles, in-depth market analysis and 5-year market forecasts. In addition to the 25 companies that are profiled in detail, the report copy also references 280 additional international companies that span the entire mobile advertising value chain.

The report also includes separate analyses of Google and Facebook's position in the mobile advertising market, including 5-year forecasts for the value of their respective mobile advertising revenues.

In this report you will also find comparisons and analysis on the size and growth of the mobile advertising market, within the content of other key advertising markets, including online advertising.

Summary Contents

Executive Summary

Introduction

- Definition: What is Mobile Advertising?

- Mobile Advertising Use Cases

- Mobile Advertising Value Chain

- Market Size and Growth Outlook

Key Players in Mobile Advertising: 25 Company Profiles

Mobile Advertising Around the Globe: Country Profiles

Market Analysis

- Disparity between Mobile Advertising and Online Advertising

- Market Concentration

- Google

- Facebook

Market Forecasts

Appendix

Companies Mentioned

- Apple (iAd)

- BuxxCity

- CellTick

- Celtra

- D2C

- Facebook (Mobile Advertising)

- Google (Mobile Advertising)

- GreyStripe

- Grupo Mobi

- Hungama Mobile

- InMobi

- Joule

- JumpTap

- MadHouse

- Madvertise

- McDonalds (Mobile Advertising)

- Microsoft (Mobile Advertising)

- Millennial Media

- New York Times (Mobile Advertising)

- Plus1 WapStart

- Sponge Group

- Telefonica

- Unilever (Mobile Advertising)

- Velti

- xAd

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Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Handsets and Mobile Devices

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Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Handsets and Mobile Devices