LOS ANGELES--(BUSINESS WIRE)--While music boomed from the huge stages in the background, Missguided was busy welcoming celebs to its first ever gifting suite at the Hard Rock Music Lounge during this year’s uber-cool Coachella music festival in California.
The online fashion retailer has already achieved great success over the pond in the UK and it’s now brought its unique brand of fierce fashion to the US with its new website MissguidedUS.com. And what better place could there be to introduce the brand to a fresh audience of Missguided girls than at the coolest music festival in the world, Coachella?
Missguided set up shop in the Hard Rock Music Lounge at Hotel Zoso with its very own gifting suite, which gave fashionable stars the chance to get their hands on some Missguided goodies, including the exclusive SWAG cut-out dress.
Destiny’s Child diva Kelly Rowland popped in to say hello and was spotted keeping it cool around the festival site in camouflage hot pants, teamed with a white vest and a leather gilet. She was with singer/songwriter and TV star Adrienne Bailson, who rocked a Missguided SWAG dress. Adrienne styled this up with a pair of huge gold earrings, a straw fedora and a rockin’ pair of trainers.
Audrina Partridge is definitely a fierce Missguided girl at heart and rocked an awesome festival look of denim hotpants, a studded bralet and a tie-dyed kaftan cover-up. She posed with Missguided’s super-sexy fringed Valisa swimsuit and gave the peace sign as she grinned with her fashion find.
Fellow reality TV star Whitney Port also turned up to bag herself some new threads from the Missguided gifting suite, while looking effortlessly cool in printed shorts and a shredded black crop top.
The gorgeous Jessica Lowndes, Bella Thorne and Katie Cassidy were among the other celebs who came to see what was on offer in the Hard Rock Music Lounge, while enjoying the top tunes being spun by the hottest DJs on the Missguided-branded DJ booth.
The Missguided girl is all about daring fashion, bold trends and having fun – all of which were on display as people danced into the night at Coachella. Whether girls want Missguided crop tops, this season’s midi dresses or just a new pair of jeans, they can find them all at the missguidedus.com website.
Missguided are one of the fastest growing online retailers of affordable fashion, from beautiful sheer blouses and knitwear to Missguided Maxi Dresses, day dresses, playsuits and womens swimwear. Missguided aims to bring catwalk and high street fashion to the masses, through competitive pricing and fantastic ranges of women’s clothing and dresses online for every single occasion.