New 30 Gram Protein Bar Helps Maximize Muscle Growth and Recovery

CLIF Builder’s® Expands Protein Offerings with Builder’s MAX™

EMERYVILLE, Calif.--()--The athletes and foodies behind CLIF Builder’s® understand that the body requires varying amounts of protein based on the intensity of a workout or endurance challenge. For that reason, CLIF is expanding the Builder’s line with Builder’s MAX™ – a great-tasting, power-packed protein bar crafted for the most intense workouts. With the addition of MAX, CLIF Builder’s now offers 10, 20 and 30 gram high-quality protein bars, all without artificial sweeteners, trans fats or ingredients sourced from GMOs.

Builder’s MAX is made with TriBuild™ protein, a proprietary blend of whey, soy and casein, and is specifically crafted to support muscle growth and recovery. MAX contains both fast-absorbing proteins that go to work quickly to promote muscle growth as well as proteins that take longer to absorb, which can help extend the muscle growth window. On shelves at retailers nationwide (SRP: $2.69), Builder’s MAX is available in three flavors: Caramel Peanut, Chocolate Chip Cookie Dough and Mint Chocolate Chip.

“CLIF Builder’s is committed to offering great-tasting products that align with the needs of athletes and active people through every last rep, squat and sprint,” said Shirin Belur, CLIF Builder’s brand manager. “The introduction of Builder’s MAX gives people another option to help customize their protein intake based on the day’s activities and the demands of the workout.”

CLIF Builder’s offers three bars in an assortment of flavors and with varying protein levels:

  • Builder’s Snack Size for lighter workouts or rest days (10 grams of protein)
  • Builder’s for everyday workouts (20 grams of protein)
  • Builder’s MAX with TriBuild protein blend to support muscle growth and recovery after the toughest workouts (30 grams of protein)

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.

Contacts

Clif Bar & Company
Lisa Novak, 415-203-7057
lnovak@clifbar.com
or
Double Forte
Emily Greenberg, 415-500-0605
egreenberg@double-forte.com

CLIF Builder's MAX is available in three flavors: Caramel Peanut, Chocolate Chip Cookie Dough and Mint Chocolate Chip (SRP: $2.69). (Photo: Business Wire)

CLIF Builder's MAX is available in three flavors: Caramel Peanut, Chocolate Chip Cookie Dough and Mint Chocolate Chip (SRP: $2.69). (Photo: Business Wire)

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Release Summary

CLIF is expanding the Builder’s line with Builder’s MAX™ – a great-tasting, power-packed protein bar crafted for the most intense workouts.

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Contacts

Clif Bar & Company
Lisa Novak, 415-203-7057
lnovak@clifbar.com
or
Double Forte
Emily Greenberg, 415-500-0605
egreenberg@double-forte.com