SEATTLE--(BUSINESS WIRE)--It’s hard out here for a chief marketing officer. The economy is still tough, media is changing daily, and cost pressures continue to mount. And with the average CMO tenure of less than 18 months, it’s not surprising CMO’s are looking for advice and insight from trusted sources.
Understanding these challenges, DNA, an independent full-service agency with expertise in brand strategy, advertising, digital strategy and media, has created the CMO Brief– a compilation of short videos that provide insights and thoughts from business leaders about branding, marketing, media, culture and leadership.
DNA has launched the CMO Brief with six business leaders from a wide variety of industries– Clark Kokich, chairman of Razorfish; Rod Brooks, CMO of PEMCO Insurance; Kurt Beecher Dammeier, founder and owner of Beecher’s Handmade Cheese; Nonie Creme, creator of the Butter London; Tom Berquist, senior vice president of member strategies at BECU; and Ed Kelly, president and CEO of American Express Publishing. Additional upcoming briefs will feature Concur, Virginia Mason and Windermere Real Estate.
“Working with CMOs, entrepreneurs and marketing leaders day in and out, we’ve gained a unique perspective on their world – the highs, the lows, the pain points and the incredible insight that comes from their experiences and challenges,” said Alan Brown, principal and managing director, DNA.
“We’re thrilled to offer CMO Brief as an interesting and relevant resource that taps into these marketing minds and shares a new perspective from this side of business,” Brown added.
Initial CMO Brief video topics include:
- On the Mistake Everyone is Making: Organizations don’t need separate strategies for mobile, for social, for retail, for advertising. Clark Kokich says what’s needed is a clear idea, and the ability to execute against that in all channels. http://youtu.be/7stM3b1z72k
- On the Myth of Overnight Success: Rod Brooks explains the virtue of trust and patience.
- On Starting from Square One: Tom Berquist explains how BECU went from being category outlier to market leader.
- On How Social Media Works and Doesn’t: Clark Kokich discusses the first rule of social media: do something worth talking about.
- On creating trust with transparency: Kurt Dammeier explains the importance of letting people get to know your company in order to create trust and a deeper sense of connection.
- On Change that Starts with the Truth: Nonie Creme discusses seeing yourself as others see you.
- On Building a Team: Ed Kelly discusses finding and keeping talent.
Founded in 1998, DNA is a full-service marketing communications agency based in Seattle, Washington. The agency provides services in brand strategy, advertising, interactive and design. As one of the fastest growing agencies on the West Coast, DNA has a talent and passion for transforming brands—and helping their client partners win unreasoning loyalty from their customers and prospects in the process. Some of DNA’s clients include: Group Health Cooperative, PEMCO Insurance, BECU, The Avon Foundation, F5, Executive Travel Magazine, PowerA and Trupanion. Visit DNA on the Web at www.dnaseattle.com, on Twitter at @dnaseattle and on Facebook.