theFashionSpot Teams with Fashion Documentary, “Scatter My Ashes At Bergdorf’s,” to Unveil Branded Online Destination with Exclusive Content and Sweepstakes

A Custom Online Destination Will House Red Carpet Coverage from the Film’s Premiere, an Exclusive Clip and Interview with the Director, Along With a Chance for Readers to Win a $500 Gift Card to Bergdorf’s

LOS ANGELES--()--Evolve Media’s theFashionSpot (TFS) (www.thefashionspot.com), the largest fashion-focused community and fashion editorial site on the web, announced today a media partnership with Scatter My Ashes at Bergdorf’s, a documentary depicting the iconic Manhattan department store through interviews with an array of fashion designers, style icons, and celebrities. The partnership includes an online video destination and reader sweepstakes to coincide with the film’s premiere.

Featuring full branding from Scatter My Ashes, the custom destination introduces a never before seen clip from the film, as well as an exclusive interview with writer and director, Matthew Miele. On April 29, the theFashionSpot will provide full event coverage of the Scatter My Ashes premiere in New York, including red carpet arrivals and interviews with the film’s cast.

theFashionSpot and Bergdorf’s are also teaming up to offer fashionistas everywhere a chance to win a $500 gift card for the ultimate shopping spree at Bergdorf Goodman! From April 22 – 29, users are encouraged to enter the sweepstakes by liking theFashionSpot on Facebook and filling out a submission form.

Scatter My Ashes at Bergdorf’s is an exciting documentary that delves deep into the fashion world, and represents so much of what theFashionSpot is all about: inspiration and style,” said Jennifer Davidson, Managing Editor for theFashionSpot. “We are thrilled to play a part in the film’s launch and look forward to offering our readers exclusive content, and a chance to live a piece of the Bergdorf dream with a $500 gift card.”

To experience the excitement of Scatter My Ashes at Bergdorf’s visit: http://www.thefashionspot.com/scatter-my-ashes and to enter to win a $500 gift card, visit: http://www.thefashionspot.com/bergdorfs-sweepstakes.

About theFashionSpot

Originating in July 2001, theFashionSpot (www.theFashionSpot.com) made a name for itself as an invitation-only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building on the largest fashion-focused community on the web, theFashionSpot.com has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches 3.8 million unique visitors each (comScore December, 2012), with close to 70,000 invitation-only members playing an active role in the site’s forum. It is that in-market participation and authenticity that makes theFashionSpot.com the largest fashion community of fashion influencers online. In 2012 theFashionSpot was recognized by MediaPost’s OMMA Awards for website excellence in fashion and beauty. Recent brand advertisers include Macy’s, Tresemme, Anne Klein, P&G, Kraft, Coach, Revlon, Weight Watchers, and more. theFashionSpot is part of Evolve Media (www.evolvemediacorp.com).

Contacts

Evolve Media
Whitney Ashley
Director of Marketing Communications
310-449-1890 Ext. 8250
Whitney.Ashley@evolvemediacorp.com
or
Annie Carone
Sr. Public Relations Associate
310-449-1890 Ext. 8263
Annie.Carone@evolvemediacorp.com

Release Summary

theFashionSpot announced a media partnership with ‘Scatter My Ashes at Bergdorf’s’, a documentary depicting the iconic Manhattan department store. A Dedicated hub and contest for Bergdorf gift card.

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Contacts

Evolve Media
Whitney Ashley
Director of Marketing Communications
310-449-1890 Ext. 8250
Whitney.Ashley@evolvemediacorp.com
or
Annie Carone
Sr. Public Relations Associate
310-449-1890 Ext. 8263
Annie.Carone@evolvemediacorp.com