NEW YORK--(BUSINESS WIRE)--This summer, Macy’s (NYSE:M) is inviting customers to celebrate the people, places and things they love about America by submitting brief videos for consideration for inclusion in the first national commercial, crowd-sourced and created in celebration of America by Americans. Beginning April 19, customers who visit MacysAmericanIcons.com will be able to submit content for “American Icons,” a new television commercial that will tell the story of what makes America great in the eyes – and through the lens – of people from coast-to-coast. In mid-May, Macy’s will debut the final 30-second spot on national television as part of the launch for its “American Icons” program.
“Macy’s recognition as America’s department store is a credit to the customers who have shopped our stores for more than 150 years. We could not celebrate our ‘American Icons’ campaign without asking these customers to participate by sharing their visions of what makes this nation great,” said Martine Reardon, Macy’s chief marketing officer. “We’re excited to be giving our customers an opportunity to co-create this special salute and together, we’ll pay tribute to the people, places and things we love about America.”
For the “American Icons” television commercial, Macy’s is seeking high-quality, creative interpretations in video, sequential stills and animation that portray the sights and scenes that make America unique. The selected elements will be edited into a video montage that will feature content from across the country. Videos must be in high definition, 1920x1080 in resolution, and no longer than 10 seconds in length.
If your contribution is used in the final commercial, you will receive a credit posted within the spot on youtube.com/macys.
With this call to action, Macy’s is looking for new, interesting, beautiful and fun ways to interpret “American Icons.” These clips should visually depict each person’s favorite thing about America, such as: hometown landmarks, scenes from a family farm, sharing a meal with loved ones, playing baseball with friends, visiting national parks and monuments, taking a road trip, landscapes, flags, quintessential houses, stores, signs, roads, classic cars, family portraits, great faces and special celebrations like state fairs, parades and fireworks.
Videos may be submitted for consideration from April 19 through April 29 at MacysAmericanIcons.com. For more information, see official rules and regulations at MacysAmericanIcons.com. Beginning May 15, visit macys.com/icons to learn more about Macy’s “American Icons” program as it comes to life.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.