NIWOT, Colo.--(BUSINESS WIRE)--Crocs, Inc. (NASDAQ: CROX), the global footwear leader known for bringing comfort to the world’s feet, today announced it was named the Comfort/Wellness Footwear Brand of the Year at the UK Footwear Industry Awards ceremony in Birmingham, England. The Footwear Industry Awards seek to recognize those in the footwear industry who display innovation and forward thinking, alongside traditional sales and business acumen.
Crocs was also named a finalist in the Kids Footwear Brand of the Year category.
“Comfort has always been at the core of Crocs footwear and is our primary focus as we build on the more than 300 year round styles we have today,” said Vince Gunn, Managing Director Crocs Europe. “After ten years, Crocs remains an entrepreneurial company that embraces innovation and creativity. This unique culture has influenced both our product and brand evolution. We’re honored to receive this award, and I proudly accept it on behalf of our dedicated employees who are passionately committed to bringing comfort to the world’s feet.”
Contributing to the comfort found in each pair of Crocs™ shoes is the company’s proprietary CrosliteTM material. From wedges to golf shoes to winter boots, Croslite™ technology is found in each pair of Crocs’ more than 300 footwear styles.
The awards event was organized by Datateam Business Media with the support of the British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), the Society of Shoe Fitters (SSF) and Footwear Today. Winners were selected by more than 2,000 industry leaders.
About Crocs, Inc.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.