Loire Valley Hosts 4th Annual Concours Mondial du Sauvignon

NEW YORK--()--The 4th Annual Concours Mondial du Sauvignon, the international wine competition devoted to Sauvignon Blanc wines, will take place April 25-27, 2013 at the historic Chateau de Blois. This is the first time this event has been held in the Loire Valley, the birthplace of Sauvignon Blanc. Previously the competition has been held in Bordeaux. Loire Valley wines, including Sancerre, Pouilly-Fumé and Touraine are internationally recognized as benchmarks for Sauvignon Blanc.

The Concours Mondial du Sauvignon is open to all wines produced mainly from the Sauvignon Blanc grape. Organized through collaboration of Interloire (the professional wine association of the Anjou-Saumur, Touraine and Nantais regions of the Loire Valley) , BIVC (Bureau Interprofessionnel des Vins du Centre) and the Concours Mondial de Bruxelles, the competition seeks to promote excellence in Sauvignon Blanc varietal wines and boost production and sensible consumption. Wines are judged by an international team of sommeliers, journalists, winemakers and other experts.

The Sauvignon Blanc grape originated in the Loire Valley and accounts for approximately 22% of white wine from the region. It is the primary grape of seventeen appellations ranging from the internationally famous Sancerre, to smaller appellations such as Touraine Oisly. From its origins in the Loire Valley, Sauvignon Blanc has become one of the world’s favorite white wines. It accounts for 33% of French vineyard plantings and 9% worldwide. The Loire produces definitive, single varietal wines from Sauvignon Blanc, but also grapes such as Chenin Blanc, Muscadet, and Cabernet Franc. It is the Loire’s emphasis on one grape, one terroir, one place and one winemaker which drive these singular expressions.

The US is now the leading market for Loire Valley Sauvignon Blanc wines with sharply increasing export growth in 2012 for Sancerre (26% in volume and 24% in value) and Touraine Sauvignon Blanc (15% in volume and 22% in value). Demand for these wines is driven in part by what can be called the “Sancerre effect”. Sancerre has become synonymous with excellence in Sauvignon Blanc, thus demand has increased for other Loire Valley wines. Examples from all of these AOCs will be competing at the Concours Mondial.

Loire Sauvignon Blanc key facts:

  • 11 AOP produced with 100% Sauvignon Blanc: Cheverny, Coteaux du Giennois, Menetou Salon, Pouilly Fumé, Quincy, Reuilly, Touraine, Touraine Chenonceaux, Touraine Oisly, Sancerre and Valençay
  • 6 AOP Sauvignon Blanc blends: Anjou, Crémant de Loire, Saint Pourçain, Saumur, Saumur Mousseux and Touraine Mesland
  • Sauvignon Blanc production area : 8,734 ha
  • The equivalent of 50 million bottles produced per year
  • The top four export markets for Loire Sauvignon Blanc: UK, USA, Germany and the Netherlands

About Loire Valley Wine Bureau

The Loire Valley Wine Bureau is the marketing representative of Interloire and the Bureau Interprofessionnel des Vins du Centre (BIVC) in the United States. The Bureau is managed by Benson Marketing Group LLC, a wine marketing agency with offices in New York, Napa Valley and Paris. Together, Interloire and BIVC represent all of the appellations of the entire Loire Valley. Loire Valley wines, from the geographical heart of France, are diverse and distinctive, with leaders in every category: white, red, sparkling and sweet.

Contacts

Benson Marketing Group
Thea Schlendorf, 212-822-3404 ext 202
schlendorf@bensonmarketing.com

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Loire Valley Hosts 4th Annual Concours Mondial du Sauvignon

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Contacts

Benson Marketing Group
Thea Schlendorf, 212-822-3404 ext 202
schlendorf@bensonmarketing.com