DALLAS--(BUSINESS WIRE)--When family entertainment leader Chuck E. Cheese’s launched its gluten-free pizza and cupcake last fall it created a custom YouTube video to give fans a behind-the-scenes look at the company’s unique gluten-free preparation process. Titled “Chuck E. Cheese's Does Gluten-free the Right Way With New Menu Options Nationwide,” the video demonstrates the dedicated safety procedures involved in baking and serving the gluten-free menu items in all stores nationwide. Now, PR News is adding to the excitement of the launch by recognizing the company’s video as a finalist in the Social Media Icon Awards individual YouTube video or channel category.
“When we created our new gluten-free products, we wanted to show our fans the safety steps we take when serving the pizza and cupcake,” said Joe Elliot, Chuck E. Cheese’s vice president of research and development. “By producing a video, we were able to share this procedure with our customers in a way that shows the true integrity of the process. Chuck E. Cheese’s is very proud of our gluten-free items, and we’re honored to be recognized by PR News as a finalist for our YouTube video.”
The finalist announcement comes on the heels of Chuck E. Cheese’s successful launch of its gluten-free menu items. In addition to receiving more than 56,000 views on YouTube to date, the video has also been shared with the gluten-free community and Chuck E. Cheese’s fans nationwide on social media, blogs and news outlets.
According to PR News’ website, “the Social Media Icon Awards winners and honorable mentions took chances, made incredible strides and understand the power of social media in public relations.” The winners and honorable mentions of the inaugural program will be announced during PR News’ Social Media Icon Awards Luncheon on April 17 from 12 to 2 p.m. at The Grand Hyatt in New York City.
In addition to its successful YouTube video, Chuck E. Cheese’s also has a social media program that includes interacting with mom bloggers and guests through its Facebook, Twitter, foursquare and Pinterest pages. The program was recently named one of the top among restaurant brands by Restaurant Business magazine.
About CEC Entertainment, Inc. (NYSE: CEC):
For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 562 Chuck E. Cheese’s stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.
Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $7.7 million to schools and non-profit institutions through its fundraising programs. For more information, see the company's website at www.chuckecheese.com.