New Clearblue Advanced Digital Ovulation Test with Breakthrough Technology to Help Women Get Pregnant Faster Naturally

New test expands the baby-making window by identifying 4 best days to get pregnant - 2 more than any other ovulation testi

CINCINNATI--()--When it comes to baby-making, most couples focus on the fun part of how but overlook the important piece of when. According to a global Clearblue® studyii, 84 percent of American women surveyed understand what ovulation is, but more than a third of those women are not confident that they know exactly when they ovulate. In fact, one out of two couples trying to conceive may be having sex at the wrong time of the woman’s menstrual cycleiii, missing her fertile days completely! Now, with the launch of the Clearblue Advanced Digital Ovulation Test®, women can have a better understanding of their fertility window, giving them greater control to remove the stress and add the fun back into the baby-making process. It is the only ovulation test that can identifyi a woman’s four best days to get pregnant, two more days than any other test on the market.

“Many women don’t realize that there is only a small window of time when they are able to conceive each month. The result is a lot of frustration and grief when they don’t get the positive news they want each time they take a pregnancy test, and this can put stress on any couple, ” says Dr. Donnica Moore, women’s health expert. “By tracking two hormones instead of just one, the new Clearblue Advanced Digital Ovulation Test typically identifies two more days that help maximize women’s chances of conception. For any women actively trying to get pregnant or even thinking about becoming pregnant soon, this is a tool that can help them understand their bodies better, play a more active role in their pregnancy journeys and get pregnant faster.”

While a simple urine test, the new Clearblue Advanced Digital Ovulation Test is the only one to detect the rise in estrogen a few days before ovulation to identify additional days of ‘High Fertility’ that no other ovulation test can. On these days, women will see a flashing ‘smiley face’ displayed. Then, like other tests, it also detects the surge in luteinizing hormone (LH) 24-36 hours before ovulation to identify the two days of ‘Peak Fertility’, noted by a static ‘smiley face’ on the display. In fact, both Clearblue Advanced Digital Ovulation Test and the Clearblue Digital Ovulation Test that can adapt to a woman’s personal hormone profile every time she uses it with its unique, smart algorithm so she won’t miss her four best fertile days. The clear digital results are easy to read, simplifying the process even more.

Melissa Rycroft, reality television personality and mom to a two-year-old daughter, thinks every woman needs to know about pregnancy tools like the Clearblue Advanced Digital Ovulation Test.

“Getting pregnant is an emotional roller coaster for any woman. Knowing when you ovulate reduces some of the guesswork so you can focus more on the fun parts of baby-making and, hopefully, get pregnant sooner,” she says. “My husband and I talk about expanding our family in the coming year, and you better believe I’ll be using the Clearblue Advanced Digital Ovulation Test. Every woman should take advantage of tools and knowledge that empowers them to take an active, informed role in planning their families.”

The new Clearblue Digital Advanced Ovulation Test is available in packs of 10 test sticks (one month’s supply) and 20 test sticks (two month’s supply) to provide the woman with enough to detect her four best days to get pregnant each cycle. A test should be done once a day, using the first urine after her longest sleep, starting from between day 5 and day 20 of a woman’s cycle, depending on her cycle length - to ensure she doesn’t miss her four best days to get pregnant naturally. To determine cycle length, count day one of as the first day of full menstrual flow and number the days until the day before the start of the next period.

The new Clearblue Digital Advanced Ovulation Test is available at most major retailers. For further information on Clearblue, please visit www.clearblueeasy.com or www.Facebook.com/Clearblue.

About Clearblue

Clearblue is the world’s leading brand in home pregnancy and fertility testing. The Clearblue product range is built on a strong foundation of peer-reviewed science and consumer understanding. Clearblue products are also trusted and recommended by doctors, many of whom recognize that Clearblue is supported by 25 years of expertise, quality, and innovation in consumer diagnostics. Clearblue offers a complete line of products to help a woman better understand her body’s ovulation cycle and identify peak fertility days to maximize her chances of getting pregnant. The Clearblue family of products includes the Clearblue Fertility Monitor, Clearblue Digital Ovulation Test, Clearblue Ovulation Test, Clearblue Easy Ovulation Combination Pack, Clearblue Digital Pregnancy Test, and Clearblue PLUS Pregnancy Test. For more information visit www.clearblueeasy.com.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

i In a study of 87 women, four or more fertile days were identified in 80 percent of cycles using actual cycle length.
ii Clearblue Ovulation and Fertility U&A 2012 (Ipsos)
iii Johnson SR, Foster L and Ellis J. Women’s knowledge regarding ovulation and most likely time of conception. Human Reproduction (2011) 26: i236

Contacts

MEDIA:
P&G Communications
Andy Sullivan, 513-622-5299
sullivan.a.4@pg.com
or
MSL New York
Sarah List, 646-500-7946
sarah.list@mslgroup.com

Melissa Rycroft partners with Clearblue to launch the new Advanced Digital Ovulation Test. (Photo: Business Wire)

Melissa Rycroft partners with Clearblue to launch the new Advanced Digital Ovulation Test. (Photo: Business Wire)

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Release Summary

Clearblue launches a new test that expands the baby-making window by identifying the 4 best days to get pregnant - 2 more than any other ovulation test.

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Contacts

MEDIA:
P&G Communications
Andy Sullivan, 513-622-5299
sullivan.a.4@pg.com
or
MSL New York
Sarah List, 646-500-7946
sarah.list@mslgroup.com