ITV Implements Mediamorph’s Cross Platform Audience Measurement Solution

LONDON--()--ITV has implemented Mediamorph, a cloud-based solution and services for improved content performance tracking, analysis, and reporting across web, mobile and third party platforms.

The Mediamorph system aims to improve visibility of how content performs on platforms both owned by ITV and by other parties distributing their programmes. The solution combines web-based software and a managed services team to provide higher data completeness and more accuracy of multiplatform viewership information.

Neale Dennett, Controller of Pay and Distribution at ITV said: “We are committed to bringing the very best content and quality viewing experiences to viewers across a range of platforms.”

“With Mediamorph, our teams have a quicker, easier and more consistent way to understand how our shows are performing across the growing range of platforms where our content is available” added Anthony Chin, Head of Business Systems at ITV.

“We are extremely happy to be working with ITV and to support the organisation as it expands content availability, via a variety of distribution channels and business models”, said Tim Rottach, Managing Director of International for Mediamorph.

About Mediamorph:

Launched in 2008 and with offices in London, New York, and Los Angeles, Mediamorph is a leading global provider of cloud-­‐based software and managed services to content creators, programmers, and distributors. Mediamorph's integrated modules allow companies to sell, program, distribute, track, analyse, and monetise content globally with greater efficiencies and increased profits. Mediamorph's solution can handle all types of content, across a wide variety of business models, including individual sales, rentals, subscriptions, ad supported, etc. The solution also handles content distribution across all geographies and all platforms, including online, mobile, tablets, connected TVs, game consoles, etc.

For more information: http://www.mediamorph.com.

Contacts

Press:
Mediamorph
Tim Rottach, +44 791 755 1599
tim@mediamorph.com
or
ITV
Charlotte Partleton, +44 207 157 3056
charlotte.partleton@itv.com

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Contacts

Press:
Mediamorph
Tim Rottach, +44 791 755 1599
tim@mediamorph.com
or
ITV
Charlotte Partleton, +44 207 157 3056
charlotte.partleton@itv.com