TORONTO--(BUSINESS WIRE)--AudienceView has been selected by Yale University as the new partner to power the athletic department’s ticketing operations and enhance marketing initiatives. Yale is the third Ivy League school to partner with AudienceView, joining Dartmouth and Harvard University’s deployment of the company’s leading-edge e-commerce solution with customer relationship management at the core.
“Yale’s needs have grown and we require an integrated, enterprise-grade system that can manage our ticket sales, improve our marketing and provide enhanced service to our fans,” said Jeremy Makins, Associate Athletic Director for Yale University. “With AudienceView and its proprietary CMS, Yale can manage multiple distinct brands, build multiple websites and store the resulting transactions from those sites in a single database. We believe that these improved business practices will lead to increased overall efficiency and will enhance the online experience for all of our fans.”
AudienceView is providing Yale with a single, web-based solution that integrates traditional and digital ticketing, fundraising, online content management via a proprietary CMS, CRM, marketing and business intelligence. This market-leading fan management technology will provide Yale with a 360-degree view of its fans and donors, enabling the university to tailor user account features to fit individual buying habits and preferences. AudienceView’s marketing features will provide real-time access for Yale to measure the success of its campaigns to determine which initiatives provide the best results.
“We are excited to add Yale University to our list of Ivy League partners,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “Our team is committed to providing this world-renowned university and its athletics department with an enterprise-grade ticketing and fan management solution that meets current and future needs. We look forward to a long-term partnership with Yale and to supporting its growing business needs.”
About Yale University
Yale University offers its students a liberal education, one which has its focus on the intellectual and moral development of the individual, and which gives students a foundation for learning throughout their lives. Yale has long recognized that such an education is not fostered by its academic component alone. Part of it is constituted by those challenging and pleasurable experiences and extracurricular activites – like varsity and recreational athletics – that enable an individual to give fuller force to academic training.
AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.
MarketView is the world’s first white-label, self-serve e-commerce and CRM solution. Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.