NIWOT, Colo.--(BUSINESS WIRE)--Crocs, Inc. (NASDAQ: CROX) today announced that it has named Andy Sackmann as chief marketing officer. Sackmann will be responsible for leading all aspects of Crocs’ marketing including the company’s brand, advertising, consumer promotions, and online communications campaigns.
Sackmann joined Crocs as vice president of marketing in June 2011. In that role, Sackmann also spearheaded the global e-commerce team that supported regional business generating an excess of $100M in revenue across 22 international e-commerce sites. He led the creation of an internal analytics team and standardized data methodology to drive results based changes throughout the e-commerce business. In the traditional marketing space, he worked closely with the regional and corporate marketing teams to connect, define and extend the Crocs brand vision and position to consumers around the globe.
Prior to joining Crocs, Sackmann served as account director at Crispin Porter & Bogusky (CP+B). While at CP+B, Sackmann established himself as a top digital strategist through digital planning and development for global campaigns, as well as digital strategy for Best Buy and American Express.
“During his tenure at Crocs, Andy has played an integral role in helping the company achieve record global sales while engaging our customer base in new and exciting ways,” said John McCarvel, president and chief executive officer of Crocs. “As Crocs continues its forward momentum into its 11th year, we are thrilled to have Andy leading the marketing efforts.”
In addition to his role at CP+B, Sackmann’s past experience includes digital development and strategy and marketing operations with VML and Texturemedia.
“It has been a privilege to work for a global brand as iconic and trusted as Crocs, and I’m both honored and humbled by this new opportunity,” Sackmann said. “Crocs has always been a brand that elicits emotions, and I look forward to blending my digital background with the adaptive, real-time global marketing landscape at Crocs.”
About Crocs, Inc.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.