AUSTIN, Texas--(BUSINESS WIRE)--OneSpot, the content advertising company that marries content marketing with the power, data intelligence, and infrastructure of online advertising, has named as Chief Marketing Officer Adam Weinroth, former Vice President of Strategic Marketing at Demand Media (NYSE:DMD). Weinroth’s addition comes just weeks after former Time Inc. executive, Steve Sachs, joined the company as CEO.
“Adam Weinroth brings a wealth of knowledge from his experience with content-driven businesses,” said Steve Sachs, CEO of OneSpot. “He has proven that he can lead marketing at all stages of a company’s growth and has successfully done so with companies such as Pluck, an integrated community platform used by over 500 brands to foster content creation and sharing, and then at Demand Media, a key innovator in online content creation. We look forward to Adam scaling our marketing efforts and using his experience to help make the rapidly expanding field of content marketing more effective.”
Weinroth brings 18 years of marketing experience to OneSpot. Most notably, Weinroth was Vice President of Strategic Marketing for Demand Media (NYSE:DMD), a comScore U.S. top 20 online media property and internet content studio, where he worked to craft the company's brand strategy and identity in connection with Demand's initial public offering (IPO) on the New York Stock Exchange. Weinroth also served as Vice President of Marketing for Pluck, acquired by Demand Media in 2008. Most recently, Weinroth served as Executive Director of Product Marketing for Spiceworks, the leading vertical social network for IT professionals with more than 2 million members.
“I was immediately attracted to OneSpot because it offers a solution to a marketing challenge that I’ve consistently encountered in recent years: getting great content in front of the right person at the right time,” said Adam Weinroth, Chief Marketing Officer, OneSpot.
“With more than $16 billion being spent on content marketing, the overwhelming emphasis so far has been on creating the content,” Weinroth continued. “OneSpot is pursuing an enormous opportunity by purposefully addressing the audience-building challenges in content marketing with retargeting, real-time bidding and machine learning technologies to optimize content’s performance.”
Weinroth earned a BBA in Marketing and an MBA focusing on technology marketing from The University of Texas at Austin.
To learn more about OneSpot visit: http://onespot.com.
OneSpot marries content marketing with the power, data intelligence, and infrastructure of online advertising. The OneSpot platform programmatically turns owned and earned content into native advertising and applies proprietary technology for retargeting, real time bidding and machine learning to optimize the content-to-conversion funnel. Leading B2C and B2B companies use OneSpot to transform their owned media investments and earned media wins into high performance marketing assets. The company is privately funded and based in Austin, Texas.