Research and Markets: Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry

DUBLIN--()--Research and Markets ( has announced the addition of iCD Research's new report "Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry" to their offering.

This report analyzes how power industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global power industry suppliers and how spending by global power industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global power industry buyers and suppliers and MandA activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.

What is the current market landscape and what is changing?

Executives from the global power industry anticipate an increase in levels of consolidation, with 55% of respondents projecting an increase in merger and acquisition (MandA) activities in 2013.

What are the key drivers behind recent market changes?

The challenges faced by the power companies such as competition, the requirement of expansion of capacity and services offerings, and weak market conditions, have prompted companies to consolidate positions and look for MandA to stabilize operations.

Key Highlights

An analysis of revenue growth expectations by senior level respondents reveals that 50% are 'more optimistic' about their company's revenue growth in 2013.

A significant percentage of fossil fuel power generator respondents highlighted that capital expenditure towards 'sustainable or green initiatives', 'employee training', and 'facility expansion' would increase in 2013.

The top three priorities for global power industry buyer respondents in 2013 are 'improving operational efficiency', 'expand in current market', and 'focus on sustainability'.

A total of 31% of respondents from fossil fuel generator companies, 68% of respondents from alternative power generator companies, and 51% of respondents from power industry supplier companies anticipate an increase of their current workforce in 2013.

Survey results show that respondents from the global power industry identified Singapore, Taiwan, Hong Kong, the US, and Australia to offer the highest growth potential among developed countries in 2013-2014

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Global Power Industry Dynamics

4 Global Power Industry Market Growth Outlook

5 Threats and Opportunities for the Global Power Industry

6 Global Power Industry - Supplier Marketing Spend Activity

7 Marketing and Sales Behaviors and Strategies in 2013-2014

8 Appendix

Companies Mentioned

- Perusahaan Listrik Negara

- Areva

- Alstom

- First quantum minerals

- General Electric

- Silver Spring Networks

- Wood Group GTC

- Eaton

- Jorf Lasfar Energy Company

- Arise Windpower

- Al Fanar Group

- Juhl

- Statoil and Statkraft

- Mitsubishi Corporation

- Safway Group

- Toshiba Corp

- Welspun Energy

- Calgon Carbon Corporation

- RWE Npower Renewables

- Centrais Eletricas Brasileiras

- Caixa Economica Federal

- JinkoSolar

- Jinchuan Group

- Guangdong Mingyang Wind Power Group

- China Guangdong Nuclear Power

- Suzlon

- Senoko Energy

- Ohgishima Power

- TransCanada

- EDF EN Canada

- EDF Energy Nouvelles

- Verve Energy

- REC Solar

- Kellogg Brown and Root

- Energate

- Google

- Capgemini


- Renova Energia

- Chevron

- Crescent Electric

- Epicor

- Molded Fiber Glass Companies

- Light Power

- Tractebel Energia

- BrightSource Energy

- Rosatom Nuclear Energy State Corporation

- SunPower

- CAS Software AG

- Liberty Power.

For more information visit

Source: iCD Research


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Power


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Power