SARASOTA, Fla.--(BUSINESS WIRE)--As part of its new initiative to build market share in the $9 billion mobile gaming market by publishing, distributing and marketing hot new titles from indie developers, Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE), signed a letter of intent Monday to help market and develop Bluff Wars, a hot new game for mobile devices.
Bluff Wars, created by Texas-based indie developers FangTooth Studios, is a hysterical social game pitting friends against one another in a contest of wits. Similar to the concept behind massively popular games including Words With Friends and Draw Something, Bluff Wars takes the fun of hit board games such as Apples to Apples and Balderdash from the coffee table to your tablet or smartphone.
Since its launch late last year, Bluff Wars v. 1.0 has accumulated 6,500 downloads and a 98 percent 5-Star rating. The next step for the game, says OBJE CEO Paul Watson, is to release an Android version and deliver an aggressive marketing strategy across multiple platforms.
“FangTooth has already done the hard work of creating and releasing an innovative mobile game that’s both fresh and familiar,” he said. “Our goal is to have Bluff Wars reach #1 in the App Store’s Trivia and Word categories on our way to making it the must-have app of 2013.”
Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to deliver innovative gaming products for the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).
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About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market.
For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
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