FAIRHAVEN, Mass.--(BUSINESS WIRE)--Known for its timeless styles and handcraftsmanship, Brahmin is launching a new contemporary blend of European fashion heritage and modern American versatility under its new Brahmin Atelier handbag label. These limited collections are born in the proud fashion house tradition and continue to bring to life Brahmin’s heritage of quality in its details, timelessness in its styling and mastery in its workmanship. Brahmin Atelier’s unique hardware and iconic rose-colored leather lining are just two of its exclusive features. Brahmin’s commitment is clear: making sure that each numbered Brahmin Atelier bag is as functional on the inside as it is stylish on the outside in order to satisfy the tastes and fit the lifestyles of discerning women all around the globe.
“Expressing yourself with your Brahmin Atelier handbag is really empowering and shows your confidence in your own personal style,” says James B. Bunn, Brahmin’s Chief Marketing Officer. “Brahmin Atelier is the perfect alternative to the recognizability of big, fashion brands, because Brahmin Atelier bags are different, eye-catching, and quite special. We want these limited collections to be really wearable yet look and feel exquisite so that they will become your future heirlooms.”
Brahmin Atelier’s Spring 2013 collection, which includes clutches, satchels and totes ranging from $345 to $795 per piece, will be available after March 1st, on BrahminAtelier.com and in Brahmin boutiques while talks are underway with potential retailers.
Brahmin is a family-owned handbag company with design, operations, and manufacturing headquarters in Fairhaven, Massachusetts. Brahmin was the entrepreneurial dream of Joan and Bill Martin who started the company in 1982. The name Brahmin was used in Boston in the 1800s to describe a cultured person from an established upper-class family, and was chosen by the Martin family because they aspired to create a handbag to meet even the most discerning taste of a Brahmin. The Martin family members remain involved with the brand and are committed to designing and creating handbags that redefine timeless style. Brahmin is teamed with highly-trained and skilled crafts people in partnership with an energetic, knowledgeable sales staff across the country. Brahmin continues to produce classic, functional handbags that are of the highest quality for today’s women around the world.