NEW YORK--(BUSINESS WIRE)--San Francisco, Calif.-based Marin Software, a provider of a leading digital ad management platform for advertisers and agencies, opened for trading today on the New York Stock Exchange (NYSE) under the ticker symbol “MRIN” after its initial public offering. GETCO Securities LLC is the Designated Market Maker for the company’s stock. Marin Software is the first company in the advertising technology sector to go public in 2013.
Founder and CEO Chris Lien, accompanied by members of Marin Software’s leadership team, celebrated the company’s first day of trading by ringing the NYSE Opening BellSM and visiting the trading floor to observe the stock opening.
“We are thrilled to welcome Marin Software, the first advertising tech IPO of 2013, to our network of innovative companies," said Scott Cutler, Executive Vice President, Head of Global Listings, NYSE Euronext. “Many of the world’s most recognized brands depend on Marin Software’s industry-leading tools to effectively manage their advertising spend and optimize results. We congratulate Marin Software as it makes its public debut and look forward to a long-standing partnership with the company and its shareholders.”
“Today is an exciting next step for Marin Software as we build a global software leader. I am grateful for the support from our customers, team members, partners, and investors,” said Chris Lien, Chief Executive Officer and Founder of Marin Software. “Our mission is to enable marketers to realize the full potential of digital advertising. Our Revenue Acquisition Management platform enables marketers to measure, manage, and optimize their search, display, social, and mobile advertising programs to drive superior revenue outcomes.”
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About Marin Software
Marin provides a leading revenue acquisition management platform used by advertisers and agencies to manage more than $4.7 billion in annualized ad spend. Offering an integrated platform for search, social, display, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin’s products, please visit: http://www.marinsoftware.com/solutions/overview.