CHICAGO--(BUSINESS WIRE)--In response to strong client demand for integrated media programs, business communications firm Gibbs & Soell, Inc. has appointed Michael Samec as director of digital strategy. Based in Chicago, Samec’s responsibilities in the newly created role include developing strategic programs that will help the agency and its clients drive increased business from more effective applications of electronic, social and mobile media communications.
Samec brings nearly 20 years of leadership and client counseling experience in digital marketing strategy and analysis. His background includes expertise in shaping programs for a diverse group of businesses in sectors ranging from consumer goods and insurance to technology and law. He was most recently director of marketing strategy for RKON Technologies and held earlier senior positions with Arc Worldwide, a marketing agency that is a subsidiary of Leo Burnett Company; The Lead Frog; and Legal Helpers.
“We are excited to welcome Mike to Gibbs & Soell and have his contributions enhance our award-winning programs,” said Jeff Altheide, executive vice president of Gibbs & Soell. “Our clients will benefit from Mike’s proven ability to deliver creative solutions with business results.”
“I am eager to partner with Gibbs & Soell’s clients in ways that are meaningful to their business, especially with brand experiences that inspire audiences to take positive action on digital media,” said Samec. “Our firm’s business communications approach assures clients that their messages and relationships within digital communities will always focus on measurable outcomes.”
In his new role, Samec will also work with the agency’s Business Consulting Practice to design and execute value-added programs in analytics, audits and research.
About Gibbs & Soell, Inc.
Gibbs & Soell, Inc. is an independent business communications firm with headquarters in New York and offices in Chicago, Raleigh, N.C., and Basel, Switzerland. The firm’s global network extends across nearly 40 countries through its PROI Worldwide partnership. Gibbs & Soell integrates business and communications strategies, using a full range of communications services, to build sustainable relationships for clients along the entire value chain. We inspire action that drives results. For more information, please visit www.gibbs-soell.com.