Odwalla Merges Organic Whole Grain Oats and Fruit in New Bars for Kids™ Line

Parents will love tasty, convenient and nutritious food bars formulated especially for kids

HALF MOON BAY, Calif.--(BUSINESS WIRE)--Finding snack options that are nutritious, taste good and are approved by kids is almost impossible! Now, Odwalla is challenging the odds with the introduction of a new line of food bars with whole grains made specifically for kids, giving parents a wholesome and delicious snack to serve to youngsters on the go.

“It’s so important, and so difficult, to manage kids’ diets in today’s non-stop world. At Odwalla, we’re always looking to create healthful solutions for busy moms and dads”

Odwalla^® Bars for Kids come in three kid-friendly flavors: Chocolate Chip Kick™, Strawberry Score™, and Banana Dunk™. Each flavor contains 11 to 12 grams of organic whole-grains. That’s equal to about 25 percent of the whole grains needs as recommended by the Whole Grains Council. Each bar contains 130 – 140 calories, and is a good source of fiber* and an excellent source of calcium to help support healthy bones.

“It’s so important, and so difficult, to manage kids’ diets in today’s non-stop world. At Odwalla, we’re always looking to create healthful solutions for busy moms and dads,” said Irma Shrivastava, Vice President of Marketing, Odwalla, Inc. “Our new Bars for Kids line helps bridge the gap between nutrition and great taste. It’s a totally convenient snack option that kids and parents alike will appreciate in a lunch box, during a car ride or between school and extra-curricular activities.”

The fun flavors in Odwalla’s newest line of nourishing food bars are sure to please even the pickiest of palettes:

Chocolate Chip Kick™: A blend of whole organic grains with a chocolaty taste – perfect for a nourishing flavorful snack. Chocolate Chip Kick contains 4 grams of total fat per bar.

Strawberry Score™: Hearty organic whole grain oats and pieces of strawberry make this bar’s flavor a homerun.

Banana Dunk™: It’s a slam-dunk! A great morning snack option, this bar combines organic whole grain oats with pieces of banana.

All three bars are available in 1.28 oz. single units and in multi-packs. Odwalla Bars for Kids can be found in colorful wrappers at natural-food stores, select supermarkets and specialty outlets nationwide along with other Odwalla bars, including Super Protein^®, Blueberry Swirl, and White Chocolate Macadamia.

Odwalla delivers another wholesome option for lunchboxes and families on-the-go with the new Smoothies for Kids line. Fortified with vitamin C, natural 100% juice, with no added sugar** and 110-120 calories per 6.75 fl oz box. Odwalla Smoothies for Kids come in three great flavors: Grape Berry Prairie^™, Mango Pineapple Island^™ and Strawberry Jungle™.

**Not a reduced calorie food. See nutrition facts for sugar and calorie content.

About Odwalla

Odwalla, Inc. delivers nourishment coast to coast with the Odwalla family of juices, juice drinks, smoothies, protein drinks, and nourishing food bars. Odwalla has been making juices and innovating in the natural health beverage category for 30 years. Its nourishing beverages and food bars are available in natural food stores, select supermarkets and specialty outlets throughout the country. To learn more about Odwalla products and Odwalla’s commitment to the environment, please visit www.Odwalla.com or call 1.800.ODWALLA. Also follow Odwalla on Facebook (www.facebook.com/odwalla) and Twitter (@Odwalla).