SAN JOSE, Calif. & NEW YORK--(BUSINESS WIRE)--LiveWorld (OTC Pink Sheets: LVWD.PK), a user content management company, today announced it will lead a presentation on Storytelling: The Next Wave of Engagement at SXSW 2013 in Austin, Texas. Designed to educate attendees on social storytelling for superior customer engagement, the workshop is hosted by LiveWorld Director of Social Strategy and Content Programming, Mark Williams, along with Carri Bugbee, Principal at Big Deal PR, Inc.
Companies seeking to capture customer attention need to move beyond the current techniques of asking for Likes and Shares of clever brand content. Social storytelling focuses on the customer’s story — listening and responding to it, adding depth and context to mere engagement. The model shifts brands from a series of unrelated posts to messages and experiences that help tell a story.
Workshop attendees will acquire social storytelling strategies and techniques, with a framework for developing a monthly content calendar and storyboard. In the hands-on session, participants learn how to identify the genre of a brand story, how to create compelling characters, and how to encourage customers to get actively involved in the storytelling.
“If people are buying your product, they have a story to tell about it. And you have a story to tell about how your product can create a good experience in your customers’ lives,” stated LiveWorld Director of Social Strategy and Content Programming, Mark Williams. “At LiveWorld, we think brands need to move beyond entertaining customers to creating a true social dialogue.”
This SXSW workshop will take place at the AT&T Executive Education and Conference Center on March 11, 2013, from 3:30p.m. to 6:00p.m. To register or learn more about this event, visit SXSW.
LiveWorld, a user content management company, is a trusted partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. We revolutionize the management of user content through innovative technology, leading edge services, and deep integration with client marketing and customer support teams. Scaling human review of user content and human touch points, LiveWorld removes obstacles that brands face, allowing them to engage more deeply in social media. In an innovative approach that encompasses review, management, and analysis of user content, LiveWorld provides 24/7 brand protection through “always on” moderation and engagement across social channels, applications, and sites. The LiveWorld solution offers competitive advantage through management of user content in sheer volume, resulting in amplified brand presence, actionable insight, and increased customer loyalty. LiveWorld is headquartered in California, with offices in San Jose, CA and New York City. For more information, go to www.liveworld.com. Follow us at @LiveWorld.
About Mark Williams
Mark is the Director of Social Strategy and Content Programming at LiveWorld. He's been developing online communities and social media campaigns and strategies for Fortune 500 brands since 1999. He's worked with major brands like Walmart, P & G, Kraft, HBO, the NBA, QVC, Showtime, MTV, Scientific American, MINI, Johnson & Johnson, and American Express, and the TJX Companies, among others. Mark is also a professional actor, director and producer who blends his experience working with live audiences to weave social marketing tales that engage and involve customers for fun and profit. He holds a BA degree in History, an MFA in Theater, and has travelled on 6 continents, all of which inform his work a social marketer and brand storyteller.