SALT LAKE CITY--(http://www.rossignol.com), a globally recognized snowboard brand, recently enlisted design, advertising and interactive shop Super Top Secret (STS) as its snowboard division agency of record.)--Rossignol Snowboards (
“Rossignol Snowboards is excited to partner with Super Top Secret on our 2014-2015 product line”
“Rossignol Snowboards is excited to partner with Super Top Secret on our 2014-2015 product line,” Tom Lebsack, Snowboards Division Manager at Rossignol. “STS’ history in winter sports and the quality of work they’ve turned out year-after-year made this an easy decision. Their graphic style fits the snowboarding culture and direction of the industry, but what really separates STS from everybody else is their employee quality and company culture. There are some agencies so in love with what they do, they couldn’t hide it if they tried- STS is one of those places. Plus they have a mini ramp!”
Rossignol is largely considered a top brand in snowboard categories, but that wasn’t always the case. STS has been intimately involved with the growth of the brand since 2007, when Rossignol decided to strategically take action against consumer perception that they are just a ski company. With an arsenal design power, guest artist engagements and bundling binding and board designs, STS has helped Rossignol break into core markets, consistently grow margins, expand branded technologies and establish lasting brand value.
“There isn’t anything better than working on something you truly love,” says Jared Strain, Partner and Design Director of Super Top Secret. “Our entire shop is based on how much we love actions sports, a continued partnership with Rossignol is something we look forward to every year.”
The entire snowboard line for Rossignol will be released later in 2014, complete with the additional guest artist series.
For more information, please visit Super Top Secret’s website at http://www.wearetopsecret.com/blog.
About Super Top Secret:
STS is an independently owned, full-service agency located in Salt Lake City, UT. Armed to the teeth with top industry talent STS prides itself in being a one of a kind creative power plant that pumps out award winning work that bullies all boundaries. With in house capabilities in advertising, design, interactive and production, STS is a one-stop shop for hard charging clients like Rossignol, Polaris, Powder Mountain and University of Oregon.