Research and Markets: Analyzing the Global Premium Alcohol Market - 2013 Report

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/d2dbr8/analyzing_the) has announced the addition of the "Analyzing the Global Premium Alcohol Market" report to their offering.

Alcohol consumption is declining in most of the developed countries, and rising in many of the developing countries and the countries of Central and Eastern Europe. The term premiumization of alcohol means having consumers pay more money for the same volume of alcohol. The key consumer-level factors that drive premiumization in alcohol are the desire to improve social status, the desire to improve taste experience, and the desire to have a better understanding of the products that are being consumed.

On the supply side, while production of various forms of alcohol for domestic consumption is widespread, production for export is concentrated in few of the mostly developed countries, and in the case of beer and distilled spirits, in the hands of a shrinking number of large global corporations. These corporations spend heavily on marketing designed to stimulate demand for alcoholic beverages, employing sophisticated technologies to integrate their products into new markets. Vodka remains the highest selling and marketed drink in the alcohol market across the globe due to its unfaltering demand.

Aruvians Rsearch analyzes the global premium alcohol market in its research offering Analyzing the Global Premium Alcohol Market. The report is a comprehensive coverage of the trend of premiumization in the global alcohol industry and analyzes the industry through factors such as growth drivers, value of the brand name, etc.

What the future holds for the premium alcohol market is analyzed through an in-depth future perspective of the industry, followed by an analysis of the major industry players. The major players in the industry are analyzed through a corporate profile, an analysis of their business segments, a financial analysis, and a SWOT analysis.

This research compilation from Aruvians Rsearch is a one-of-a-kind analysis, complete with case studies, of a niche market segment that has been hit by the economic recession, but is likely to bounce back in the coming years.

Companies Mentioned

Anheuser-Busch InBev NV

Asahi Group Holdings Ltd

Carlsberg A/S

Grupo Modelo SAB de CV

Heineken N.V.

Molson Coors Brewing Company

Pernod Ricard SA

Diageo Plc

Bacardi Limited

Constellation Brands, Inc.

SABMiller Plc

For more information visit http://www.researchandmarkets.com/research/d2dbr8/analyzing_the