DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/fbcfpz/exploring_the) has announced the addition of the "Exploring the Changing Credit Card Market" report to their offering.
This study examines consumer usage of credit cards, exploring issues related to the card relationship. Reaction to pricing strategies, new card regulations, and innovative products is measured as well.
Cardholders are beginning to connect with credit card issuers via social networks, according to a recent survey by SYNERGISTICS Research entitled, Exploring the Changing Credit Card Market. The extent to which cardholders have become a fan, friend, or follower of a particular credit card brand or organization was examined in the survey. According to the report, one-quarter of cardholders overall say they have become a fan, friend or follower of credit card brand or issuer. More than one-fifth have become a friend of a card brand or organization through Facebook, while about one in twenty each have done so via LinkedIn, MySpace, and Twitter. When asked why they became a fan, friend or follower of a card brand or organization, the largest proportion, one-third, say it was to be aware of any special promotions or deals. One in six say they did so to learn about the experiences of others with the brand or institution. A similar number did so because they identify with the brand or want to share their experiences with others. Next, the extent to which cardholders have handled a credit card customer service issue via a social network was determined. Overall, less than one-tenth of cardholders say they have done so, with Facebook being most widely indicated. Any other social network site is mentioned by even fewer.
These are among the findings from SYNERGISTICS study, Exploring the Changing Credit Card Market, featuring 1,000 Internet interviews with consumers age 18 or older. This study examines consumer usage of credit cards, exploring issues related to the card relationship. Reaction to pricing strategies, new card regulations, and innovative products is measured as well.
For more information visit http://www.researchandmarkets.com/research/fbcfpz/exploring_the