CORRECTING and REPLACING appbackr® Launches the First Market Exchange for Apps; Allows Stores and Platforms to Recruit and Feature Relevant Apps

Stores have access to hundreds of thousands of apps, scored for quality; Publishers can distribute across multiple carriers, OEMs and geographies

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CORRECTION...by appbackr inc.
Mobile World Congress 2013

PALO ALTO, Calif. & BARCELONA, Spain--()--Please replace the release dated Feb. 27, 2013 with the following corrected version due to multiple revisions.

The corrected release reads:

APPBACKR® LAUNCHES THE FIRST MARKET EXCHANGE FOR APPS; ALLOWS STORES AND PLATFORMS TO RECRUIT AND FEATURE RELEVANT APPS

Stores have access to hundreds of thousands of apps, scored for quality; Publishers can distribute across multiple carriers, OEMs and geographies

appbackr inc. today announced the release of Xchange, the first Market Xchange for mobile apps, a clearing mechanism to provide distribution of great apps to stores, platforms and digital store fronts.

Every Android®, HTML5 and iOS® app is scored for quality and engagement on multiple factors, including user ratings, updates, sales activity and other factors. Apps that score 8.5 or above (on a progressive 1-10 scale) are featured to stores and platforms looking to recruit or feature apps.

Developers may claim their app and see offers tailored to them by stores.

Xchange provides a merit-based method for stores to provide better discovery and also to earn revenue through cost-per-install programs. Developers are able to optimize reach and distribution by making their app available for featuring and recruiting based on specific geographies, carrier networks and platform type.

“Xchange is a next generation approach to optimizing revenue and discoverability for apps. For developers, there is no optimized way to manage distribution—from multiple platforms, to localization, to featuring. For stores, Xchange creates a way to target exactly the right apps for their unique platform and customer set,” said Trevor Cornwell, Founder & CEO, appbackr inc.

appbackr is now available to carriers, platforms and stores, including launch customers Three UK, Three Ireland (a division of Hutchison Whampoa Ltd.) and Tizen. It is being debuted at Mobile World Congress in Barcelona, Spain.

About appbackr: appbackr Xchange is a wholesale market exchange for apps, providing distribution of mobile apps to stores on a cost per install and pay per install basis. Using a machine learning algorithm appbackr brings the best apps to the best stores and optimizes revenue. Find us on YouTube: http://appbac.kr/TxE90w.

View the MobileTrax white paper “appbackr Xchange: Wholesale Distribution of Mobile Apps White Paper” here: http://appbac.kr/VaQZDS.

Contacts

appbackr
Sarah Chellgren, 650-862-6248
sarah@appbackr.com

Release Summary

Today appbackr launches Xchange, a distribution layer for Android developers and stores that helps app discovery in the fragmented Android ecosystem. The white paper Wholesale Distribution included.

Sharing

Contacts

appbackr
Sarah Chellgren, 650-862-6248
sarah@appbackr.com