Struck and NUVI Partner on New Vision for Social Analytics

SALT LAKE CITY--(BUSINESS WIRE)--Struck (www.struck.com), a digital-forward creative agency, today reenforced its partnership with NUVI™ (www.nuviapp.com) and provided a new cutting-edge design for NUVI’s website and tools. NUVI provides a stunning real-time social analytics and engagement platform for brands and businesses. Several members of the NUVI team hailed from Struck and collaborated on its vision for the burgeoning social media tools market.

“More and more, social media is permeating every aspect of every business”

Struck already uses NUVI’s services for several of its clients, providing key insights that are driving campaign strategies. NUVI also recently entered into a partnership agreement with Business Wire, the global leader in press release distribution and a subsidiary of Berkshire Hathaway. That partnership makes NUVI available as a key tool to Business Wire’s comprehensive list of agency, corporate and public affairs members.

“We believe that NUVI is a groundbreaking innovation in providing fluid operational integration of social media data and analytics,” says Daniel Conner, CEO at Struck. “As a digital-forward creative agency we felt responsible to both our clients and our industry to provide a tool which brings us into the next generation of measurement and can move at the speed of the ever-changing digital marketplace. We knew early on how valuable NUVI would become, and rather than try to bridle its capabilities in-house we felt it best to establish a whole new entity. With NUVI’s stunning real-time visualizations we continue to transform the way companies and business executives engage with social media.”

“More and more, social media is permeating every aspect of every business,” says Dave Oldham, CEO of NUVI. “From customer support to product development to marketing and sales to human resources, social media conversations are dictating the way companies and brands grow and evolve. NUVI is an innovative tool for not only viewing and analyzing social media trends and conversations, but for influencing and directing them. Successful companies view social intelligence as an integral part of their culture, rather than a siloed function. Struck identified an opportunity to benefit their clients and the entire marketplace.”

Born out of the work completed at Struck on Gatorade’s “Mission Control,” a special project that enabled the sports drink maker to monitor conversations and interact with customers on social networks much more efficiently, NUVI has now emerged as an innovative tool using the latest web technologies for real-time data visualization and text analytics. NUVI technology is now capable of providing visually intelligent, customized analysis of Twitter; all public Facebook and Google+ posts; comments on YouTube; posts on Tumblr, Delicious, and Reddit; and over 3 million RSS feeds.

With NUVI, the wealth of social media information is provided through highly searchable and intuitive visual dashboards that enable companies to quickly and easily monitor, compare, analyze, influence, engage with, and act on all ongoing social conversations about their brands. The application is browser-based, has been designed to enable real-time visualizations to be embedded into other web portals, and works on web-enabled mobile devices.

ABOUT NUVI

NUVI™ (www.nuviapp.com) is a real-time analytics platform for intelligently viewing, evaluating, and acting on social media conversations. NUVI enables companies and brands to quickly see and understand how their story is being told across the internet, to respond to the most important conversations, and to influence behavior in real time. NUVI uses elegant dashboards and unique visualizations to provide greater insight into social conversations occurring on the web.

ABOUT STRUCK

Struck (www.struck.com) is a national digital-forward creative agency with offices in Los Angeles, Salt Lake City, and Portland. The brand solutions the agency creates are well recognized for their forward-thinking, breakthrough creativity, and pioneering technology. Clients include Jack in the Box, Nickelodeon, DreamWorks, ASICS, ProBar, Westfield, Grand America Hotels & Resorts, The Little Gym, and Utah Office of Tourism.