GENEVA--(BUSINESS WIRE)--The Global Hotel Alliance (GHA), the world’s largest alliance of 15 independent luxury hotel brands, and ConferenceDirect, a full service meeting solutions company, have entered into a partnership that broadens international hotel relationships for meeting planners who book events through ConferenceDirect.
“This collaboration strengthens the value for GHA member brands that are now able to build relationships with more planners in a competitive market,” said Chris Hartley, GHA’s CEO. “Additionally, the combination of ConferenceDirect’s expertise in contract negotiation and service and the international expansion through GHA means that planners can expect luxury accommodations and meeting space when servicing clients.”
Launched in 2004, GHA is comprised of 15 member hotel brands: Anantara, Doyle Collection, First, Individual Collection, Kempinski, Leela, Lungarno Collection, Marco Polo, Mokara, Omni, Pan Pacific, PARKROYAL, Shaza, Tangram and Tivoli. The more than 300 hotels vary from exotic destinations to palatial residences in the largest business capitals in the world, where conference planners can create a value-driven experience.
“This is a significant addition for GHA brands,” said Tom Faust, vice president of sales for Omni Hotels & Resorts. “Buyers who work with ConferenceDirect are searching for unique opportunities, and the GHA network of hotels provides the distinctive locales necessary to deliver unforgettable events.”
Based in Los Angeles, California, ConferenceDirect is a full service meeting solutions company specializing in Site Selection/Contract Negotiation, Conference Management, Housing and Registration. ConferenceDirect provides its expertise to more than 1600 corporations and associations worldwide. ConferenceDirect’s 350 Associates and worldwide regional offices comprise the fastest-growing meeting resources company in the hospitality industry today. For more information, visit ConferenceDirect at www.conferencedirect.com.
About Global Hotel Alliance
Based on the airline alliance model, Global Hotel Alliance is the world largest alliance of independent hotel brands. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands, who also offer the benefits of a common loyalty programme, GHA Discovery, which has over three million members. GHA’s member brands are currently: Anantara, The Doyle Collection, First Hotels, Individual Collection, Kempinski, The Leela, Lungarno Collection, Marco Polo, Mokara, Omni, Pan Pacific, PARKROYAL, Shaza, Tangram and Tivoli hotels and resorts encompassing over 300 upscale and luxury hotels with over 75,000 rooms across 57 different countries. www.gha.com